IJRMEC Volume2‚ Issue 2(February 2012) ISSN: 2250-057X CAR MARKET AND BUYING BEHAVIOR- A STUDY OF CONSUMER PERCEPTION Nikhil Monga Assistant Professor & HOD‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee Dr. Bhuvnender Chaudhary Dean‚ Phonics Group of Institution‚ Roorkee Saurabh Tripathi Assistant Professor‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee ABSTRACT The automobile industry today is the most lucrative industry
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produce driverless cars that are aimed at reducing crashes‚ through the use of self-driving car technology by 2020. Volvo’s vision is that no one will be killed or injured in these driverless cars because there is no chance for human error. Volvo also believes that with the driverless car technology it’s developing‚ we could see virtually zero car deaths‚ at least in cars with this technology. Existing vehicles could be easily adapted to this new technology also. The company says it is preparing
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INTRODUCTION:- A Luxury car is a styled‚ luxurious automobile intended for comfort and satisfaction of its owner or driver‚ sacrificing passenger space‚ cargo capacity and other practical concerns for the sake of style. The luxury cars are very expensive and its price range is above Rs 20 lakhs. Hence these cars are affordable and are preferred by high income group. A Luxury car segment is one which is packed with extra dose of luxury features‚ designed with perfection and beauty for a guaranteed
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make any business sense." -Deepesh Rathore‚ Emerging Markets Automotive Advisors3 INTRODUCTION Hindustan Motors was the first Indian automobile company to start production in India in 1942. For almost 40 years after its inception‚ the company was the market leader in the Indian automobile market. Its success revolved around the first ever car made in India- The Ambassador. Modelled on the Morris Oxford series III‚ it is a hardy vehicle suited to Indian roads and conditions. The Ambassador
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The History of cars By Luke Geisz Today‚ we do not think much of our cars. Everyone has them‚ they’re a common object. They weren’t always like that. Cars used to be only owned by wealthy enthusiasts. They weren’t today’s enclosed‚ climate controlled‚ easy to use devices at all. In fact‚ they were incredibly hard to use. There was no standard controlling system like today’s gas/brake/clutch pedals‚ auto transmission‚ steering wheel‚ and other controlling devices. Some had a steering wheel‚ some
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’ Case 10-2) 1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named
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Car Industry Porters 5 Force Porter (1980) illustrates in this analytical tool 5 variables that determine the attractiveness of an industry for organisations in terms of profitability in their immediate environment. Using the forces in this model we can analyse how attractive the global car industry is to enter‚ the 5 forces are as follows. The threat of potential new entrants High barriers to entry is one of the determinants of whether a firm can enter into the industry or not‚ the
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Australian Government provide money to car manufacturers to prevent them from moving their operations overseas? Discuss‚ drawing on contemporary debates about this issue in the news media. Introduction Car manufacturing in Australia was one of the strongest sector in the Australian economy. Within the past few months and ongoing weeks‚ there are several news being published that the Australian car manufacturing sector has become so small that that each car company is relying on the survival of the
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The issue of electric car has been arising nowadays. But many of us never really find a true example of the uses of electric cars in everyday life. From the article "Electrical Engineering"‚ an Australian built his own electric car from a second hand Porsche. The article proves that having a private electric cars is no longer a dream. But do all people know the good things and the bad things about having a private electric car? Now‚ what electric vehicles really are? Simply put‚ electric vehicles
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[pic] Cambridge International College 422 Little Collins St‚ Melbourne‚ Australia Telephone: +61 3 9663 4933/Fax +61 3 9663 4922 Diploma of Marketing (BSB51207) COVER SHEET & FEED BACK FORM |Student ID |Name |mobile | | | | | | |
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