OLYMPIC RENT-A-CAR US CASE STUDY STUDENT: JOSÉ FILIPE SOUSA CARVALHO SUMMARY Olympic is a US rent-a-car company facing some changes in the market it operates. A competitor company (Enterprise) is changing its loyalty program. Olympic managers have to evaluate the impact of those changes and to take actions in order to respond correctly to those changes without losing market share and if possible taking advantage of the situation. The aim of this study is to evaluate those changes and to propose
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The issue of electric car has been arising nowadays. But many of us never really find a true example of the uses of electric cars in everyday life. From the article "Electrical Engineering"‚ an Australian built his own electric car from a second hand Porsche. The article proves that having a private electric cars is no longer a dream. But do all people know the good things and the bad things about having a private electric car? Now‚ what electric vehicles really are? Simply put‚ electric vehicles
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The Smart Car Contents PAGE Executive Summary…………………………………………………………3 Introduction…………………………………………………………………..4 History of the Smart Car…………………………………………………….4 Features……………………………………………………………………....5 Economic Impact…………………………………………………………….6 Fuel Efficiency……………………………………………………………….6 Safety…………………………………………………………………………7 Environmental Impact……………………………………………………….7 Competitors/Comparison…………………………………………………...9 Marketing……………………………………………………………………..10 Critique………………………………………………………………………
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Table of Contents Executive Summary: 3 Company overview: 4 Company Analysis Before Bankruptcy (2009): 4 SWOT Analysis: 4 Porter’s Five Forces Analysis: 4 Organizational Structure and Design: 4 GM Culture: 6 GM Goals and Plans: 7 GM Motivational Tactics: 7 Restructuring: 8 Company Analysis After Bankruptcy (2009): 9 SWOT Analysis: 9 Porter’s Five Forces Analysis: 9 Organizational Structure and Design: 9 GM Culture: 10 GM Goals and Plans: 11 GM Motivational Tactics:
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1.0 ASSIGNMENT 1 1.1 Automobile Industry History The birth of the car as we know it today took several years and the works and developments of many people. It was not until 1885 that the first car rolled down the streets‚ however‚ earlier attempts at steam powered road vehicles were successful‚ giving people the idea that cars as we know them today have existed for a lot longer than they have. In the year 1769‚ a French engineer by namely Nicolas J. Cugnot invented the first automobile to
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Luxury car is a vehicle that provides luxury where it means by a higher quality equipment with better performance‚ it’s provide: a good quality‚ comfort‚ higher design‚ the technologically innovative modern‚ and not only that but the luxury car have a features that convey an image‚ brand or status. Luxury car is already around the world and in the Australia as well. The sales of the Australia was rise like in one of article in Australia : Sydney Morning Herald that talk about the sales car in Australia
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Hybrid cars: Are Hybrid Cars Becoming Safer or More Harmful to the Environment? I. Introduction Hybrid cars have a very special technology because they boast two power sources: a regular gasoline engine and an electric motor powered by a huge battery unlike conventional cars which have only regular gasoline engine. These components generally work in tandem‚ though the exact mechanism varies depending on the car. When the car is at stop‚ the engine shuts off. While you push the accelerator
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It is interesting to see how cars revolutionised the way we live but what is more interesting is that the cars these days are not just considered a device for transportation but much more than that. When you go deeper into the dynamics of the consumer behaviour towards cars it is fascinating to see how a brand of a car has a great impact on its consumer. Lots of research has been done on measuring the impact of the brand on the customer and buyer behaviour and my research aim is to add a drop of
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Case Analysis: The Car of the Future Strategic Issues and Problems: The global shortage of oil and its effect on the environment has brought substantial public attention to the renewable and alternative power sources. The technology of using alternative fuel for cars besides gasoline has been advancing rapidly over the years. In light of this‚ car manufacturers have introduced hybrid cars which combine two or more sources of energy as fuel. However‚ many argue that most of
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Volvo lost its way in the years leading up to the takeover? Volvo started to manufacture and export cars to foreign countries since the mid-1950s. The company set up plants in Torslanda‚ Sweden‚ in 1964‚ followed by plants in Belgium and the Netherlands. Before Volvo was sold to Ford Motor Company in 1999‚ they had a joint-venture partnership with Pininfarina SpA of Italy. (Volvo Car: 2007 company profile edition 2‚ 2007‚ pp. 9-11) Volvo is a premium brand; with market shares of 1.5% and 0.6% in
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