THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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Home Kings Cross Radio Cars is a full service minicab hire company specializing in airport transfer‚ seaport transfer and delivery services. Our cabs‚ minicabs and taxi services are available at the most competitive prices with no refusal guarantee. On a single phone call or a mail drop‚ we pick visitors and residents from their places (within Kings Cross) to drop them at their desired destinations. We have become one of the front running companies in the UK for our low cost yet fast moving cab
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Union Tank Car Company Firm and Industry background: Union Tank Car Company (UTC) is one of the leader companies in the manufacturing and leasing of railway tank cars in north America‚ having the second largest fleet of privately owned tank cars in the world (55‚920 cars). Throughout the years UTC was strong financially with high Revenues and profits as shown in the company’s financial statements. The tank cars industry is too specialized‚ requires high capital investments and a special
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that the EC revolution is as profound as the change that accompanied the Industrial Revolution. There are many factors influence to the success of EC companies. Customer is one of the most important factors. Companies should always listen to customers and satisfy them as possible. Highly satisfied customers produce several benefits for a company. Using customer relationship management service‚ customers may provide information overtly through surveys or contests in which they indicate customer preferences
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their cars with patented wireless technology‚ which I would classify as a strong point for competitive advantage‚ and at the same time mitigating the threat of new entrants. Bargaining Power of Buyers Just as stated in the case‚ Zipcar was the perfect answer for customers who wanted to rent a car for few hours in their home city. That just goes to say that zipcar had a target niche market and fully utilized technology in their business modeling. Contrary to the traditional methods of car renting
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eQuestions 1. Who are Enterprise Rent-A-Car customers? The main customers are who need a replacement vehicle because of an accident‚ repair or theft. Or just to rent a car to sightsee country and to get around. All customers are those who rent a car within a company . 2. What is human capital? The set of skills which an employee learn on the job‚ through training and experience‚ and which increase that employee’s value in the marketplace. 3. Distinguish between market orientated
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Lotus Car Rental COMM/215 Diana Ferrell Lotus Car Rental The Lotus Rental Car company is the world’s leading company in a multimillion dollar industry and can take this great opportunity to provide the consumer with alternative options in vehicles by adding alternative fuel vehicles to its fleet in Los Angeles‚ California‚ it would be a good move for this company because alternative vehicles like hybrids offer a less contaminated environment‚ better fuel economy‚ and the best in its money worth
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Lotus Car Rental Alternative Fuel Proposal COMM/215 September 3‚ 2013 Lotus Car Rental Alternative Fuel Proposal Combustion engine vehicles have come a long way‚ especially since conventional vehicles are reaching upwards of 30 miles per gallon. Conventional vehicles have only grown more reliable over the past few decades‚ and continue to improve with each passing year. Due to these advancements‚ many would agree that there is no reason to switch over to new alternative fuel vehicles. However
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Car Rental System Analyze I planned that my car rental system has the next variables: 1. For the car: Plate number‚ car name‚ car color‚ car speed‚ and rental status. 2. For the customer: Last name‚ first name‚ birthdate‚ telephone number‚ cellphone number and address. 3. For the employee’s: Last name‚ first name‚ address‚ position‚ telephone number‚ cellphone number and birthdate. The rental database should have information’s: 1. When was the car rented (date) 2. When
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dreary‚ and kind of depressing! It wasn’t quite how I imagined. In fact‚ what I imagined was a sunny‚ beautiful and bright place with a lot of people. After arriving‚ we got a rental car‚ a crimson red Honda Civic‚ from Hertz car rental. It was a long wait at the car rental place‚ more people than the eye can see. Once we got the car‚ we drove to Anaheim and got lost in Orange County on the way. The sights of Orange County included a lot of donut shops‚ and residential areas. After hours of being lost
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