Company Overview In developed countries‚ car rental companies such as Enterprise‚ Hertz‚ or Avis are everywhere‚ but which company is number one in this industry? Certainly‚ the answer is Enterprise. “Enterprise Rent-A-Car (Enterprise) is a privately held car rental company. It is engaged in vehicle leasing‚ fleet management services and sale of used cars. The company operates in the US and Canada. It is headquartered in St. Louis‚ Missouri and employs 65‚000 people. The company recorded revenues
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Strategic Plan for the Hertz Corporation February 18‚ 2011 Table of Contents Introduction of Team and Assignment 4 Company Profile 6 Mission Statement 6 Vision and Values 7 Economic conditions 7 Strategic Analysis 9 SWOC Analysis: Strengths 10 SWOC Analysis: Weaknesses 13 SWOC Analysis: Opportunities 17 Internal Actions 17 Opportunities 18 SWOC Analysis: Challenges 20 Dependence on the United States Automobile Industry 20 Technological Changes and Advances 20 Competitive
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letter from Enterprise Rent-A-Car. He wondered why Enterprise would be writing him. THE WRECK Then he remembered. Earlier that month‚ Kevin had been involved in a wreck. As he was driving to work one rainy morning‚ another car had been unable to stop on the slick pavement and had plowed into his car as he waited at a stoplight. Thankfully‚ neither he nor the other driver was hurt but both cars had sustained considerable damage. In fact‚ he was not able to drive his car. Kevin had used his cell
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priced European car rental business founded by easyJet pioneer Stelios Haji-Ioannou. EasyCar had just reached breakeven in 2002 on sales of 27 million [pounds sterling]‚ and had as its goals to reach sales of 100 million [pounds sterling] and profits of 10 million [pounds sterling] by the end of fiscal year 2004 in order to position itself for an initial public offering. To do this would require opening new locations at a rate of two per week and expanding its fleet of rental cars from 7000 to 24
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can gauge if a company is meeting it’s objectives with their customers: “Would you recommend a product or service to your family‚ friends‚ or colleagues”? The Net Promoter Score or NPS‚ which is derived from this question‚ employs three factors for measuring this metric: • Promoters: people who love your company or product and will recommend to others • Passives: people who are ok with your company or product but aren’t over enthusiastic • Detractors: do not like the company or product;
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MKT5017- Delivering Superior Customer Value Submitted to: Donovan McFarlane Submitted by: Paige Chin- paige.chin@live.com Date of Submission: July 25‚ 2012 Title of Assignment: Case Analysis 1- Enterprise Rent A Car CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data‚ ideas of words
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purchase the annual membership and get Zipcard once approved. Then as a Zipcar member‚ customer can make reservations for hourly/daily car rental through the company’s online reservation system‚ phone‚ or mobile app. Customers simply pick up the car by unlocking it with Zipcard at the scheduled time. When the reservation time is almost up‚ customer returns the car to the same reserved parking spot. The Join-reserve-tap-drive structure Zipcar builds to offer customers is simple and very easy to understand
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INTRODUCTION AVIS Avis is the Australian largest car rental company‚ with 33% market share across the nation’s airports‚ employing 1000 staffs in 240 locations (Super brands 2009). The company entered Australian market in 1955‚ initially only had a market share of just 10- 11% of the car rental market. In 1962 Robert Townsend joined as President of Avis and introduced a bold advertising campaign focusing on the company’s customer service: “We’re No.2. We try harder!”. The message‚ together with its
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IDEAL INDIAN SCHOOL P.O.BOX:2836 DOHA QATAR Business studies project: A simple research on marketing service “rent a car” STATEMENTS Project work submitted by: Faiza yousaf In partial fulfillment of the requirements For class XII course (2012-2013) Supervised by: Ms.Komathi.J Certificate This is to certify that Mr. / Ms. Faiza yousaf Of class XII of Ideal Indian School‚ Doha Qatar has completed His / her project under my supervision. He / she has taken proper care and has shown
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All car rental companies provide customers with the temporary use of a car. How do Enterprise’s original target customers in the local or “home-city” market—and their needs—differ from the target customers of their major competitors such as Hertz and Avis? How does Enterprise match (or not) the needs of their local market customers? The local market consists of (i.) discretionary and (ii.) repair/insurance replacement rentals. Both categories place a premium on price (relatively lower)‚ location
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