Introduction: Situation analysis involves evaluating the situation and trends in a particular industry or company’s market. We have to consider two things while situation analysis 1. Company’s external or macro-environment • Industry and competitive conditions 1. Company’s internal or micro-environment • Competencies‚ capabilities‚ resource strengths and weaknesses‚ and competitiveness. Industry and competitive analysis uses a tool kit of
Premium Tea
ASSIGNMENT-SMART CAR USA 1. IDENTIFY AT LEAST 3 BASES FOR SEGMENTING THE MARKET FOR SMART CAR IN THE US. PREPARE A MARKET-PRODUCT GRID ILLUSTRATING AT LEAST ONE OF THESE BASES. ➢ Geographic Segmentation: Larger cities that suffer from congestion ➢ Demographic Segmentation: Appeal to younger adults(Age)‚ Affordability (Income) ➢ Behavioral Segmentation: Park-ability‚ Less fuel‚ environmental consciousness 2. What criteria should Smart Car use in assessing the
Premium Marketing
This paper outlines the benefits of environment influence on business. The paper specifically discusses about the FirstGroup Plc and environment influence of PESTEL analysis. what is the impact on the business of the stakeholder such as‚ Governments‚ customers and communities. The paper concludes the FirstGroup Plc strategy to overcome the demand of the customers risen above the pack because of its extremely ethical and highly exposed business practices‚ both in regard to its sourcing and its treatment
Premium Bus SWOT analysis Public transport
PEST ANALYSIS Introduction The business our team has chosen to analysis‚ set up and create is a trendy jazz bar‚ located in the heart of Sydney. In order to analyse and build our establishment‚ we must research a variety of aspects that can harm or affect our business in any way. This involves researching our external environment such as the political/legal‚ economical‚ social and technological issues that are current in today’s world. They will all help us to determine our goals and objectives
Premium Management Strategic management Analysis
Political Singapore government has always been in favour of the tourism sector. In fact‚ Singapore Tourism Board (STB) launched a $90million BOOST (building on opportunities to strengthen tourism) for the tourism sector). The initiative help pushed the industry through tough times by assisting MICE (Meetings‚ Incentives‚ Conventions‚ Exhibition) companies to alleviate their business costs (Singapore Tourism Board‚ 2009). Not too long ago‚ the Singapore government cooperated with Indonesia to develop cruise
Premium Singapore Hotel Cruise ship
lickin’ Good”‚ and the old man with white suits hand holding a black color crutch. Nowadays‚ we can see KFC in any shopping centre‚ or some popular location. We can get service or their product easily‚ it really convenient. I want to conduct a PEST analysis of this company. First I have to cover the history of KFC‚ and hat services and products that KFC provide. History of KFC KFC‚ Kentucky fried chicken is born at year 1950 at a remarkable pace from one road side restaurant into an internationally
Premium KFC Fried chicken Fast food
States Industry: Mass media Area served：Worldwide Employees: 180‚000 Vision: To make people happy 2.2. Background: The Walt Disney Company is an American diversified multinational mass media corporation‚ which is commonly known as Disney (Sammond‚ 2005). It is the world’s second largest broadcasting and Cable Company. However‚ it was only established in animation industry by Walt Disney and Roy O. Disney in 1986. With the continuous development‚ the company begins to diversify its industry and products
Premium The Walt Disney Company Walt Disney Strategic management
3.2.2 PEST The key micro-environmental factors which might affect future performance of PMI can be identified as below: POLITICAL/ LEGAL Political barrier such as legal factor and government tax might become the hindrance for PMI to emerge its strategy in business operation. Cigarette is a product which has bad effect on the health‚ therefore imposes many strict regulations. A report on Tobacco Free Initiative (TFI) stated that there are 2.3 billion of people protected from smoke free law
Free Cigarette Nicotine Smoking
General Environment Analysis Sociocultural Carsharing or car sharing is a model of car rental where people rent cars for short periods of time‚ often by the hour. They are attractive to customers who make only occasional use of a vehicle‚ as well as others who would like occasional access to a vehicle of a different type than they use day-to-day. Carsharing contributes to sustainable transport because it is a less car intensive means of urban transport‚ and according to The Economist‚ carsharing
Premium Automobile Sustainable transport Electric vehicle
. PEST Analysis Political Few countries can compete with the Philippines when it comes to corruption which surprisingly involves the bookstore industry by way of the Bureau of Customs‚ according to Robin (2009) in his article “The Great Book Blockade”. Unfortunately‚ the customs official took their corruption to the shipping of books ever since the success of the international best seller book‚ Twilight by Stephen Meyer. When of the examiners of the customs official opened a shipment of books
Premium Printing Book Paper