Misleading and Deceptive Case Facts A soap powder manufacturer had marketed a product called ‘Sudso’ for many years. Its market share had fallen steadily due to increase competition. The manufacturer designed a bright new package for the product‚ added a scented fragrance and changed its name to ‘Sno’. The product was then re-released and advertised as ‘a new advance in laundry detergent that washes whiter than white’. Issue Has the soap manufacturer breached any laws? ‘A corporation shall
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In an effort to create a competitive advantage over other hotel chains‚ and give our customers greater service‚ Just sleeping Inn will expand our hotel chain to include a car rental service at all of our locations. Through several years of surveying customers and other demographics we have found that offering rental car service at the hotel instead of at the airport would greatly increase the satisfaction of our customers. With the free shuttle to and from the airport already in effect‚ Just
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THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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LEGASPI‚ CLIFFTON IAN M. BM 211 (Organizational Management) MBA Dr. Paraan CASE STUDY ”SHARE-A-CAR” BACKGROUND Beacon Car Rental Company‚ a car leasing company‚ just acquired a new business called VillageCar which offers car-sharing. The scenario tells about how Henry Beyer‚ the senior vice-president‚ will integrate the new business with the current. The chief marketing officer‚ Tony Cummings‚ wants to convince Henry to take a different course of action
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make that occur. We will call our hypothetical company Ready Rental (RR). This company is international‚ and wants to motivate heavy users to become more loyal by offering incentives and perks. First‚ we will outline a basic plan to design this program‚ then offer some preliminary ideas that may help identify which important aspects of renting would help motivate a customer to be more loyal to RR. Statement of Problem - The rental car industry is extremely complex and competitive. More and more
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purchase coverage at the counter. See additional information Protect yourself from costly repairs! $35‚000 in Primary Coverage so you won’t need to file a claim with your regular insurance Includes cost of repairs for collision or damage to a rental car Allows for cancellation with 100% refund up until requested pickup time 1. Collision Damage Waiver (CDW) 碰撞意外免責權 或Loss Damage Waiver (LDW) 竊盜與碰撞意外免責權，如果你的車被偷或撞到有損壞的話，這個保險會負責幫你賠償，你不用負責任(but depends on the policy of insurance company‚ you need
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Dallas Discount Rental Cars for Texas-Size Fun Everything’s bigger in Texas‚ so you need a car to get from Dallas-Fort Worth International Airport to your hotel and hundreds of popular attractions‚ such as the admission-free Dallas Museum of Art and the real-world setting of iconic Southfork Ranch‚ home of two "Dallas" television series. Our Payless car rental location at 38th Street gets you to your hotel and on the road quickly so that you can tour the Dallas World Aquarium‚ Dallas Zoo and Six
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Is the electric car the car the future? The main reason to buy an electrical car is the reduced CO2 emission. Reducing pollution coming from cars is a great way to fight global warming. It’s not only less pollution it also costs less. Each kilometer you drive in an electric car costs considerably less than with a comparable fuel car. The motor of an electric car also has a great advantage point with its speed. Electrical engines have a one gear box motor‚ it doesn’t have to shift gears. This
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. .. 2. Booking . .. 3. Car... 4. Car History ... 6. Customer History . .. Introduction I. Purpose This project is designed so as to be used by Car Rental Company specializing in renting cars to customers. It is an online system through which customers can view available cars‚ register and book car. Owner of company have records of its car and driver. A customer will
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The contract for pick up and drop has been given to M/s Fast Speed. The dignitaries have complained the training coordinator on number of occasions about the issue. The training coordinator Mr. Ramesh has felt the need for having company owned cars due to cost effectiveness and availability. The company has a purchase department headed by Mr. Paresh who is responsible for organizational purchase. Mr. Ramesh and Mr. Paresh both report to Mr. Ashutosh Tyagi who is the decision making authority
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