ACADEMIC PAPERS Nostalgic bonding: Exploring the role of nostalgia in the consumption experience Received in revised form. Morris B. Holbrook is the W. T. Dillard Professor of Marketing at the Graduate School of Business at Columbia University‚ New York‚ USA. He graduated from Harvard College (1965) and received his MBA (1967) and PhD (1975) degrees from Columbia University. Since 1975‚ he has taught courses at the Columbia Business School and has conducted research covering a wide variety
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STRUCTURAL MATERIAL: CARBON FIBER Carbon Fiber is a structural material of graphite which is an allotrope of carbon. Therefore Carbon Fibre consists of carbon atoms in an atomic structure similar to Graphite. Carbon Fibre is composed of filament threads and within these threads are an accumulation of thousands of fine Carbon filaments. A filament has a diameter of approximately 5-10 micrometers. (Madehow‚ 2012) Due to the substantial stability in bonding between Graphite and Carbon Fiber the structure
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of Americans will struggle with obesity and diabetes more than any other. The most obvious culprit is the added sugar in sodas and other sugary beverages‚ like sports drinks or teas. One idea public health advocates have floated to bring sugar consumption down is to tax beverages with more than a certain amount of added sugar. (Berkeley‚ Calif.‚ and the Navajo Nation have managed to pass such legislation.) Another is to shrink the size of soda cups. The latest idea is a warning label. Legislators
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Patterns in Resource Consumption Ecological Footprints * This is the theoretical measurement of the amount of land and water a population requires to produce the resources it consumes and to absorb its waste‚ under prevailing technology. * It is measured in acres or hectares and calculates the amount of the earth’s bioproductive space – ecologically productive land and water – a given population is consuming. * The calculation takes into account the following: * Arable land – the
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Consumption of the Consumer The movie Fight Club‚ directed by David Fincher‚ has had a major effect on the everyday movie watcher. Its plot is a very intriguing one in that it probably makes the viewer question his or her own way of living. The main character‚ who’s real name the viewer never learns‚ has insomnia‚ and is unable to find treatment for it. He finds solace in going to the support groups for different terminal diseases. It helps him sleep until a woman named Marla shows up. He
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CARBON CREDIT MANAGEMENT IN INDIA ABSTRACT The phenomenon of change in atmospheric conditions due to air polluting gases is called as global warming. Carbon-dioxide is one of the Green House Gases causing global warming. Green House Gases also includes some other gases like methane‚ hydrofluoric carbon etc. Since 19th century’s industrial revolution till today emission of Green House Gases into the environment has increased tremendously due to the impact of intense industrialization. Currently
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Radioactive dating Isotope: Carbon-14 |Name |radiocarbon‚14C | |Neutrons |8 | |Protons |6 | |mass
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seetha_lexmy@hotmail.com‚ ganesan_711@yahoo.co.in Abstract This paper deals with the trends in carbon trade in the global market as well as in India. Not limiting itself with studying the economic impact of carbon trade‚ the paper also goes on to understand its ecological implications. The paper also reviews the pricing and accounting of carbon credits and its implications. The trends indicate that carbon trade has been increasing over the years. However‚ the project based transactions such as Clean
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The Iron-Carbon Diagram There are two iron-carbon equilibrium diagrams: - stable iron-graphite Fe-Gr - metastable iron-cementite Fe-Fe3C The stable condition usually takes a very long time to develop. The metastable diagram is of more interest. Fe3C iron carbide called cementite because it is hard. Following phases exist on Fe-Fe3C diagram: - liquid solution of iron and carbon (L) - ferrite ( ) – an interstitial solid solution of carbon in Fe (bcc). At room temperature ferrite is ductile but
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Autocomposites Workshop Kickstarting the widespread adoption of automotive carbon fiber composites 7‚8‚9 November 2012 Troy‚ MI 1 AUTOCOMPOSITES PROJECT OVERVIEW & FAQ AUTOMOTIVE CARBON FIBER INDUSTRY CONTEXT CHALLENGES TO WIDESPREAD IMPLEMENTATION MANUFACTURING INNOVATION DESIGN & ANALYSIS ENHANCEMENT LIFECYCLE CONSIDERATIONS APPROACH TO OVERCOME CHALLENGES 2 Overview Lightweight Autocomposites Summary RMI is committed to reducing U.S. oil dependence and enhancing
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