BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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missions. HyundaiCard (HC)‚ a Korean credit card company Even though HC was late for coming into credit card industries‚ they made a remarkable growth by design management integrating brand identity. Visual integration by design policy According to Borja de Mozota (2003)‚ strong brand identity can be achieved by visual integration. As figure 1 below show‚ HC redesigned their logo and typeface based on the shape‚ ratio and angle of an actual credit card‚ perfectly reflecting HC’s identity (Total
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Credit card‚ one of the greatest inventions in last century‚ is widely used in nowadays. The first credit card that can pay for different businesses was invented by Frank McNamara and Ralph Schneider‚ the founders of Diners Club‚ in 1950. After a long time development‚ it is believed that credit card is one of the popular tools for payment transaction. According to a research in 2008‚ there were around 80% of United State adult own at less one credit card (Foster‚ Meijer‚ Schuh‚ & Zabek‚ 2010). It
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this work of BSHS 405 Entire Course you will find the next docs: BSHS 405 Week 1 DQ 1.doc BSHS 405 Week 1 DQ 2.doc BSHS 405 Week 1 Individual Assignment Case Management Overview overview.doc BSHS 405 Week 2 DQ 1.doc BSHS 405 Week 2 DQ 2.doc BSHS 405 Week 2 Individual Assignment Collecting Data.doc BSHS 405 Week 2 Learning Team Intake Assessment.doc BSHS 405 Week 3 DQ 1.doc BSHS 405 Week 3 DQ 2.doc BSHS 405 Week 3 Individual Assignment Discussing a Treatment Plan.doc BSHS 405 Week 3 Learning
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Portfolio of the poor 1.1.1The most basic objective The most basic objective for households of the poor is to make sure that there’s food on the table every day‚ and not just on days when income flows in. And when it comes to managing money‚ they put a premium on the flexibility and convenience of their financial tools‚ even though those tools were not always reliable. Diary households in both the urban and rural areas of all three countries are often characterized by frequent small-scale transactions
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University of Information Technology and Sciences Portfolio analysis Course Title: Financial Management Course Code: FIN-241 Prepared For: Mukhta Rani Sorkar Lecturer University of Information Technology and Sciences Submitted By: Name ID Md.Asif Anwar ID. 10510305 Md.Jafar Reza Khan
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Click on Print this Admit Card to print a copy‚ kindly use A4 size paper & set the page orientation to landscape to assure that the Admit Card prints on a single page. | Print this Admit Card | | http://www.allen.ac.in/images/ALLEN-Logo-New.gif | Corporate Office:“SANKALP”‚ CP-6‚ Indra Vihar‚ Kota (Rajasthan) - 324005Ph.: +91-744-2436001‚ Fax: +91-744-2435003Website: www.allen.ac.in | E-mail: info@allen.ac.in | | Admission Test Admit Card (Session 2013-2014) |
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Identification Card I am writing this essay because I made a very irresponsible mistake and lost my military identificstion card. I realize all the down sides to losing your military id and I also realize in the end it comes done to accountability and responsibility‚ which by losing my military id I showed a lack of both those traits. I can ensure that this mistake will never be made again‚ once I get my new military id I will most definstely be extra careful of where I place my card and I will always
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Employee Portfolio Management Plan Riordan Manufacturing is a worldwide plastics manufacturer employing 550 people with projected yearly earnings of $46 million. The Riordan Manufacturing industry focuses on materials to provide solutions to the customers’ challenges. Six Sigma‚ leading edge R and d and exceeding ISO 9000 standards define the attitude and abilities of Riordan Manufacturing. First of all‚ this year Riordan Manufacturing is recently taking a series of self-assessment surveys- they
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| Credit Cards | A credit card is the only form of payment card that offers a revolving line of credit in addition to its function as a means of electronic payment. In contrast‚ charge cards as offered by American Express must be paid off monthly. How does a credit card work in practice? Suppose you buy a TV and present a Visa card‚ bearing the logo of the issuer‚ say Citibank‚ in payment. You swipe your card through a card reader‚ which reads the data on the magnetic stripe and adds information
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