Thorr Motors Simulation Heather Sanchez MKT/421 July 20‚ 2011 Theodore Framan Perceptual maps help to improve a company’s current product on the market by mapping consumer expectation of the product. The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to aid in maintaining a high brand image of their motorcycles. This paper is based on the three phases in the Thorr Motors simulation. The situation‚ recommended solutions‚ and result for each phase will
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Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/csr.251 Strategic Corporate Social Responsibility: A ‘Dynamic Capabilities’ Perspective Venugopal Ramachandran* Insitute for Financial Management and Research‚ Chennai‚ India ABSTRACT In this paper‚ strategic corporate social responsibility (CSR) is defined on the basis of Porter’s theory of competitive advantage. Two kinds of dynamic capabilities are proposed as the precursors to strategic CSR success and operationalized in terms of two sets
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As mentioned above‚ during the last negotiation simulation there were three groups or teams. Each team represented a South American country. For this exercise the country of Brazil‚ wanting more action and less declaration of political will‚ convened a working group consisting of three countries: Venezuela‚ Peru and Colombia. The sole purpose of generating these countries together was to generate a solution to water quality concerns. Cooperation was a key element within this negotiation‚ as working
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Supply and Demand Simulation ECO/365 Supply and Demand Simulation In the supply and demand simulation a neighborhood called Atlantis is given for the setting. Atlantis is a small city with open spaces‚ low population‚ and a low crime rate. There are plenty of sidewalks and street systems for easy access to the highway. The housing in Atlantis is detached homes and apartments. The supply and demand simulation consists of microeconomics and macroeconomics. The simulation presents shifts in the
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obvious option. In this study stand-alone second generation ethanol production from surplus sugarcane bagasse and trash is compared with conventional first generation ethanol production from sugarcane and with integrated first and second generation; simulations were developed to represent the different technological scenarios‚ which provided data for economic and environmental analysis. Results show that the integrated first and second generation ethanol production process from sugarcane leads to better
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the Corporate Scorecard 2.0 ACC 8110 – Professor Licata Balancing the Corporate Scorecard 2.0 is a discovery-based learning experience in a realistic context. It is an interactive simulation where the user must react to conditions and make decisions throughout the simulation. Overview of the interactive simulation environment: In “Welcome Aboard” Steve Tucker‚ chairman of GigaSoft (Sentra Software’s parent company)‚ introduces himself and discusses the learner’s mission as the new CEO of Sentra
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MKTG6020 Reflection on Simulation (Individual 30%) The important part of the simulation assignment is what you have learned from it. As such you will be required to reflect on the decisions you made and the outcomes. Some questions to help you structure and undertake this task are listed below‚ this is not an exhaustive list as they may be something in your experience that you feel is more important. You must provide rational for your decisions with reference to theory and explain what you
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vThe country manager simulation let us learn how to be a manager for a company expanding internationally. These are five things that I learnt during the simulation: • Benchmarking is not always true When we enter a new market‚ benchmarking will be useful for us to give the idea how to make a decision by learning the competitors design their marketing plan. However‚ in this simulation‚ I realize that not all of the competitors did is the right thing. For example‚ we always looked at the promotion
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enhances or maintains physical fitness and overall health or wellness. It is performed for various reasons. These include strengthening muscles and cardiovascular system‚ honing athletic skills‚ weight loss or maintenance and for enjoyment. Physical exercise boosts the immune system‚ and helps prevent the “diseases of affluence” such as heart disease‚ cardiovascular disease. It also improves mental health‚ helps prevent depression‚ helps to promote or maintain positive self-esteem‚ and can even augment an
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Abstract This article is investing the effects of speed of the action potential across many neurons through investigating two diseases and performing related lab simulations. Multiple sclerosis and epilepsy are the two disease which are investigated and through the use of Neurons in Action lab simulations‚ we saw the effects that demyelination and channelopathy can have. As my hypothesis guessed‚ demyelination is the main cause of multiple sclerosis and channelopathy is the main cause of epilepsy
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