PRINCIPLE OF MARKETING ! SWOT ANALYSIS OF TARGET ! ! ! STRENGTH :! 1.1. More than 365‚000 employees! 2. Revenue performance is good which is backed by a strong financial position! 3. Recipient of several award and recognition! 4. Only national retailer employing a Garment Hanger reuse program! 5. Has approximately 1800 stores.! ! WEAKNESS :! 1. Past legal cases have affected the brand image! 2. Despite being a strong brand‚ it hasn’t penetrated in to the international markets! ! OPPORTUNITY
Premium Marketing Retailing Customer
the “millennial age group” and trying to market their products to that particular age group. According to McDonald’s‚ the millennial age group they consider the “millennial age group” consists of individuals who are age 32 and younger. I myself was one of those “millennial” individuals at some of the NABIT meetings I attended and it gave valuable insight as to what the corporate leaders were trying to do. McDonald’s marketing woes seem to only affect the millennial age group -- McDonald’s is rated
Premium Nutrition Fast food restaurant Health
British operation‚ KFC GB Ltd had become a joint venture – a company owned by Trust house Forte and PepsiCo. In January 1997‚ Tricon Global Restaurants and Tricon Restaurants International were founded and KFC became part of its group which is the world’s largest restaurant group with restaurants in nearly 100 countries in the world. If we combined with Pizza Hut and Taco Bell‚ there are nearly 30‚000 restaurants worldwide. In 2002 Tricon changed its name to YUM! Brand Inc. Despite these changes in ownership
Premium KFC
SWOT Analysis on T-Mobile MGMT303 January 27‚ 2013 T-Mobile USA‚ Inc. was first created in the early 2000s‚ headquartered in Bellevue‚ Washington owned by German-based Deutsche Telekom AG and its founder John W. Stanton. T-Mobile is a cell phone service that provides wireless voice messaging and data services in the United States‚ Puerto Rico and the Virgin islands. The company is the fourth-largest wireless carrier in the U.S. market. In 2005 T-Mobile had reached 20 million customers‚ following
Premium Deutsche Telekom Customer Customer service
SWOT analysis on the McDonald’s Corporation Strengths - Effective and successful marketing strategies McDonald’s is one of the most famous and well-known fast food restaurants in the world‚ and has become synonymous with foods like burgers and fries. This is largely due to their effective marketing strategies‚ which made them so popular around the world. The successful marketing campaigns of McDonald’s allow them to attract a wide range of customers‚ ranging from children to adults (Marketingweek
Premium Fast food Nutrition Food
The new project management department SWOT-Analysis Strengths - Young‚ motivated employees - Methodological expertise - Executive has good network within the company - A wide range of tasks Weaknesses - Lack of experience - No working processes - Lack of acceptance within the company - No established team Opportunities (Always ask: What improves the situation?) - Strategic management of major projects - Expansion of the department - Raising the status within the company - Measurable
Premium Project Management English-language films
Samsung group is a multinational company located in South Korea. It was founded in 1938 by Lee Byung-chull and since then great changes took place). At the beginning Samsung was a small trading company with forty employees. After the Korean War in 1954 Samsung grown up and entered several industries. It will take about three decades since its creation (1938) before it enters the electronics industry. Moreover‚ it will take another three decades to rise into a multinational organisation (1990). It
Premium Samsung Group Strategic management Samsung Electronics
INTRODUCTION Macy’s‚ America’s leading department store retailer‚ has a rich history dating back to 1858 when it was started off as a small dry goods store by Rowland Hussey Macy ’s. At come that time‚ no one would have guessed that the store would grow on to become one of the largest department store retailers. However‚ it was not all success in the initial period and after some failed retail ventures; R H Macy’s continued hard work and grit paid off with the launch of R.H. Macy & Co. Sales
Premium Retailing Macy's Department store
Swot Strength of Dublin airport. Before the finance meltdown and recession ‚ the Dublin airport aurthory seen that Terminal 1 was at full capacity and predicated that the numbers of people going through the airport will continued to grow. The Dublin airport aurthity then placed an long term plan to cope with the over capacity of the airport which included massive restructure of the airport which included new gates‚ retailing shops‚ pubs‚ and food courts to facility people using the airport
Premium Republic of Ireland Ryanair Economics
“SWOT” Analysis Ryan Beerthuizen October 10‚ 2007 Executive Summary My business consists of collecting and hauling scrap to the scrap yard. My target market from a selling point is local scrap yards and from a purchasing point anyone who may have scrap metal‚ which could be anyone from governments officials to single mothers. My strategy is to use my knowledge of scrap metal and recyclable materials assist me in the purchasing‚ sorting and selling of scrap metal as well as the physical
Premium Recyclable materials Waste management