Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
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therefore‚ travellers depended on the hospitality of others during their long nights away from home. Hospitality‚ otherwise known as xenia‚ was the stranger-host relationship between members of different regions. In Homer’s The Odyssey‚ the poet shows that a character’s desire to be elite in society is what drives them to be hospitable. In particular‚ hospitality is shown to influence one’s social life through reputation‚ relationships and religion. Hospitality was the means to gain social status
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To minimise the situation within these countries many firms in particular small business see innovation as a high financial commitment that may also be very risky to the business operations. The reason for this tendency is due to the limited hospitality innovation studies needed as a foundation to support management’s perception of the theory. The availability of studies has the ability to encourage innovation that may not be detrimental to finances depending on the level of innovation selected
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06 Stimulated Interview Activity 47 References 51 Introduction Supervision is very essential factor in the hospitality industry. The effectiveness of any organisation depends on its workforce. Supervision is important as a means of promoting managerial accountability. It also offers staff and their managers the opportunity to identify problems‚ acknowledge achievements‚ plan action together and improve motivation for improved individual and project performance. A
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between motivation‚ job satisfaction and turnover in hotel industry A case study of Crown Plaza Hotel in China Chapter 1: Introduction 1.1 Background of the research 1.2 Research aims and objectives 1.3 Overview to research methodology 1.4 Outline of dissertation Chapter 2: A brief introduction of the hospitality industry in China and Crown Plaza Five- Star Hotel 2.1 The hospitality industry development in China Today‚ travel- and tourism- related activities
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1. Trends in lodging industry in general 1.1. Sustainability In recent years‚ environment friendly‚ “going green” has affected many hotels in the way they are designed‚ built or refurbished and operated. The market of environmentally concerned consumers is growing and it is important to cater to their needs. (Kapiki‚ 2012) In addition‚ going green is seen as means of giving back to the community and environment as well as reducing operational cost. For example‚ 59% of respondents from a survey
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Opportunities Paper One of the most difficult tasks in life is choosing a career path. Individuals often question which skills‚ values‚ traits‚ and other qualities they possess that may or may not match up with a possible job that would spark a life-long interest. Even for myself‚ I am still questioning which direction I am meant to take. I started my original journey at higher education at Slippery Rock University of Pennsylvania in an Exercise Science program destined to eventually end up with
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• Robust demand Growing demand Foreign tourist arrivals increased at a CAGR of 7.8 per cent over 2005–12 Domestic spending on tourism is growing due to rising income and changing lifestyles (especially among young people) • Attractive opportunities Diverse offerings such as adventure‚ rural and wildlife tourism 2022F Market size: USD418.9 billion Market size: USD117.7 billion • • India is expected to receive nearly half a million medical tourists by 2015‚ implying an annual
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Mexico’s Cards and Payments Industry: Emerging Opportunities‚ Trends‚ Size‚ Drivers‚ Strategies‚ Products and Competitive Landscape To order this report: Email: support@researchonglobalmarkets.com US: +1 866 325 7446 UK: +44 203 514 2363 India: +91 22 4098 7600 SOURCE: Researchonglobalmarkets.com RELATED LINK: http://www.researchonglobalmarkets.com/mexico-s-cards-and-payments-industry-emerging-opportunities-trends-size-drivers-strategies-products-and-competitive-landscape.html Synopsis
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Polisher is recommended to always be placed aside in original form when not in use. Once done using the polisher‚ place in a non-hazardous space preferably in a storeroom where it won’t get in the way ready for the next use. Used daily in a hospitality industry in order to polish floors. Easier and faster than using a mop. 4. (a) Cleaning chemicals need specialised storage areas. Outline TWO safe procedures to follow when storing chemicals. - Ensure chemical containers and their seals or stoppers
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