Task 1 Now being marketing executive and with reference of the above case of McDonald’s‚ discuss the concept of marketing for a service industry (such as Restaurant or Hotel) with relevant examples and also mention its characteristics. (1.1) M1 1.1 Marketing Marketing is the process to find out the needs‚ wants and the customers’ demands so that the customers will be satisfied after using that product. The process of discovering and translating consumer needs and wants into product and service specification
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of the Hospitality Industry In this lens‚ the rapidly-growing hospitality industry is discussed. ’History of the Hospitality Industry’ takes a look at where the hospitality industry came from and where it is headed. History of the Hospitality Industry Why do we care? As many scholars begin to look for jobs in a market economy that seems to shrink every day‚ it is good to see a glimmer of hope. As many top corporations in every sector struggle to make a profit‚ the hospitality industry actually
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1.0 Introduction The term hospitality is derived from the French word hospice. A famous hospice was the Hospice du Beaune in Beaune‚ France. This was a long-term hospital support through the generosity of the wealthy. When people are traveling it is nice for businesses providing service and provides them with hospitality. (Crystal I. et. al.‚ 2010) Hospitality industry consists of wide category of fields within service industry and travel industry. Service industry includes lodging‚ restaurant‚
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IMPACT OF GLOBALIZATION ON HOSPITALITY AND/OR TOURISM INDUSTRY Globalization refers to the increments in the relationships of the people‚ industries‚ culture and various activities of economy. The term Globalization refers to the economics and all the global distribution of the production of goods and service which ultimately reduces the barriers of international trade like export fees‚ import quotas and various other tariffs‚ Cowen (2003). The Globalization has contributed to the growth of economy
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Current issues in the hospitality industry Introduction: What are the main issues in hospitality industry? The issues were discussed at the last meeting of International Society __________(ISSC). Asking from the guest their shortage‚ they gave some problems necessary for them. Main part: Capital available‚ Emerging market‚ Technology‚ Travel permit residence. Capital available: Capital provides asset liquidity and enables the development of new hotels. Increasing institutional investment
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Exploring the hospitality industry CHAPTER 1 Characteristics of the hospitality industry - Hospitality businesses are open 365 days a year‚ 24 hours a day - Constant strive for outstanding guest satisfaction - leads to guest loyalty - leads to more profit - Services are mostly intangible - the product is for the guest’s use - not possession - only - Inseparability: - characteristic of services that makes them inseparable (1) from their means of production‚ and (2) from the customer’s experience of
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Challenges For Hospitality Industry | | 1. Shortage of skilled employees:One of the greatest challenges plaguing the hospitality industry is the unavailability of quality workforce in different skill levels. The hospitality industry has failed to retain good professionals. 2. Retaining quality workforce:Retention of the workforce through training and development in the hotel industry is a problem and attrition levels are too high. One of the reasons for this is unattractive wage packages.
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Contemporary Issues in Hospitality & Tourism Administration Arlene M. Garrick Oklahoma State University‚ Stillwater September 29‚ 2009 Corporate Social Responsibility in the Hospitality Industry Introduction Corporate Social Responsibility (CSR) has progressively become known as a germane issue in the corporate world for the past decade. Making the world a better place‚ socially and environmentally‚ is a global accepted phenomenon. According to Porter
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presence of celebrity chefs. They will be demand quality‚ organic ingredients and healthy food. 5. Social networking Social media tools are key to attracting tourists. Researching everything using social media is gaining popularity in the hospitality industry. People often read and compare hotel reviews before planning a trip‚ so a good online persona is important. Hoteliers should participate in review sites and hotel-listing Web sites.
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How is Globalization impacting the hospitality industry? 1: Educating workers around the world: Due to globalization‚ managers and employees of hospitality industry are able to learn about the different cultures‚ people‚ religions and other different prospects of life. Globalization also helps them to understand what importance of humanity is. Racism is still a part of some people but due to globalization it is getting hidden. 2: Multilingual services: Due to globalization more and more people
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