. 1. a. Define the retailing? b. Discuss the types of retailing. 1. Retailing;
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1.0 INTRODUCTION E-RETAILING Online retailing (also known as B2C or business-to-consumer e-commerce) is basically a Web-enabled interface between your company and your target consumer for selling products and services on the Web with the facility of online payment. Online retailing is the most famous and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and unique options of collecting customer data and analysing buying patterns
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Journal of Retailing 85 (2‚ 2009) 129–144 Understanding Retail Managers’ Role in the Sales of Products and Services Todd J. Arnold a‚∗ ‚ Robert W. Palmatier b‚1 ‚ Dhruv Grewal c‚2 ‚ Arun Sharma d‚3 Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States b University of Washington‚ Seattle‚ WA 98195-3200‚ United States c Babson College‚ Malloy Hall‚ Babson Park‚ MA 02457‚ United States d Department of Marketing‚ University of Miami‚ Jenkins Room 521‚ Coral Gables
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“Retailing & Wholesaling” Submitted To Prof. Dr. A N M Sayeedul H. Khan Course Teacher Department of Marketing Faculty of Business Studies University of Dhaka Submitted By Md. Al- Amin ID No. 41221022 University of Dhaka Submission Date: July 21‚ 2012 Introduction: The Retailing & Wholesaling Practice helps clients
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“Wheel of Retailing” Continues‚ as Wal-Mart Starts to Move Upstream SCDigest editorial staff Anyone who took a college course on Retailing may be familiar with the age of old concept of the “Wheel of Retailing” – the consistent cycle of retailers gaining a foothold into a market through productivity and low prices‚ only over time to lose some of that edge and begin to move upstream in terms of product mix and customers‚ only to later face more competitive problems as the newest round
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environment are: 1. Technological 2. Economical 3. Demographic 4. Legal & Political 5. Socio- Cultural CYCLICAL THEORY: Where change follows a pattern and phases can have definite identifiable attributes associated with them. THE WHEEL OF RETAILING: Mature RetailerTop heavy Vulnerability Phase Conservative Declining ROI Innovative RetailerEntry Phase Low status and Price Minimum service Poor facilities Limited product offering Traditional RetailerElaborate facilities Higher rent More locations
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people enjoy shopping‚ especially during the holidays. Others‚ however‚ hate standing in long lines. Nonstore retailers‚ such as online retailing‚ direct-response retailing‚ direct selling‚ and vending‚ are now offering just as many shopping opportunities as retail stores. In some cases‚ they offer so much more. Online retailing‚ also known as “e-tailing‚” online retailing has grown nearly 25% per year for most of the early 2000s. Even though growth slowed to 1.6% in 2009 due to the recession‚ it bounced
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CHAPTER 11 Retailing and Wholesaling Previewing The Concepts: Chapter Objectives 1. Explain the roles of retailers and wholesalers in the distribution channel 2. Describe the major types of retailers and give examples of each 3. Describe the major types of wholesalers and give examples of each 4. Explain the marketing decisions facing retailers and wholesalers Just the Basics Chapter Overview This chapter is a continuation of the prior chapter on marketing channels; it provides
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retailers. Yet‚ unique Chinese cultural‚ business‚ and political environments have posed great challenges to transnational retailers operating in the Chinese market. Based on the fact that the localization strategy is critical for the success of retailing operations in China‚ it is necessary to diagnose localization blunders of transnational retailers. Therefore， the aim of the present study is to work out a high-level plan of successful localization strategies. By analyzing the status quo of Chinese
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CHAPTER 06 - Financial Strategy * Objectives and Goals * Financial – not necessarily profits‚ but return on investment (ROI) – primary focus * Performance measure by return on assets (ROA) – the profit generated by the assets possessed by the firm. * Societal (more difficult) – helping to improve the world around us * Personal – self-gratification‚ status‚ respect * Profit Margin Management Path * Measured by the retailer’s income statement (statement
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