Costa Coffee International Expansion to China TERM 131 6EM705 Course Work I Assessment task: Critically analyze the strategic choice and implementation of a hospitality or event organization Benyang (Ben) Yu (BAHE1) SHMS: YUBE200890 Derby: 100306147 Lecture: Ms. Zainab Atta Date: 5th‚ April‚ 2013 Table of Contents 1.INTRODUCTION ....................................................................................................................... 1 1.1 AIM ...................................
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Develop a vision statement‚ a mission statement and a statement of values‚ and explain their appropriateness. Undertake an internal analysis of the organisation and an analysis of its external environment‚ using several appropriate tools like an industry five forces analysis. Craft strategies and explain their appropriateness. Word count (from the start of the Introduction section to the end of the Conclusion section): 2314 words Executive summary Competing head to head with international companies
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PORTER’S ANALYSIS Bargaining power of suppliers Affect profitability since they might supply products at high cost. The higher the bargaining power of suppliers‚ the more costly it becomes for customers. The suppliers are powerful‚ and there are many buyers. SAB is powerful because they have more customers and they are more powerful than their substitutes. Example: SAB should design standardised components that can be purchased from many suppliers. Bargaining power of buyers Consumers
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we have been examining firms’ environmental contexts. The purpose of this in-depth analysis is to: * understand how to document an industry’s systemic profitability (or loss) rate * understand the forces surrounding the industry (based on Porter analysis) that drive its underlying profitability (or lack thereof) * understand how macro-environmental factors influence the dynamics of the industry * understand how to draw appropriate conclusions from industry level data * understand
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OBS 320: Chapter 4‚ Exploring the External Environment: Macro and Industry Dynamics Leave out: The Value Curve (P. 152-156); and When industry Divide and Collide (P.163-164) 1. Explain the importance of the external context for strategy and firm performance (P. 130-132) A. The External Context of Strategy (Figure 4.1) B. The External Context of Strategy (Explained) It is crucial that the external environment is thoroughly understood in order to formulate an effective
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Pronto operations. The problem was to determine the appropriate course of action for the company to take between franchising and syndication. Considering using a SWOT at first glance the decision to analyze the different methodologies using Porter’s Five Forces of Competition gave a more robust analysis within the restaurant industry. The choice of franchising was determined the logical choice over syndication for the company from a financial stand point and a quicker way to market to vie with its
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Competitive Advantage To survive and thrive‚ an organization must create a competitive advantage. A competitive advantage is a product or service that an organization’s customers place a greater value on than similar offerings from a competitor. Unfortunately‚ competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage. In turn‚ organizations must develop a strategy based on a new competitive advantage. When an organization is the
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GLOBAL STRATEGIES AND RECOMMENDATIONS ON HOW TO IMPROVE THEM Table of Content I. Executive Summary of The Body Shop II. Introduction III. SWOT Analysis of The Body Shop IV. PEST Analysis of The Body Shop V. Porter’s Five Forces VI. EVR Congruence VII. Recommendation VIII. Conclusion IX. References I. Executive Summary The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world with 2‚400 stores
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inherited coffee shop located in downtown Atlanta‚ Georgia. The cafe ’ has been in business for 58 years. The business offers specialized coffees‚ teas‚ a full service bakery‚ homemade sandwiches‚ soups‚ and salads. It was once a hotspot but for the past five years business has been declining. Although my grandfather was very adroit at managing the business‚ Starbucks will be coming to the area. My grandfather never used computer and everything was manual including ordering and employee payroll. He had
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(chains/single/dual). We are focusing on the premium segment of the hotel industry. General industry analysis and profiling of players form the major part of the project. These have been carried out with the help of SWOT analysis‚ Strategic Grouping and Porter’s Five Forces Model. S ’ Strengths W - Weaknesses O - Opportunities T ’ Threats SWOT analysis may limit the strategies considered in the evaluation. "In addition‚ people who use SWOT might conclude that they have done an adequate job of planning
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