Cathay Pacific’s Value Chain Operations Cathay Pacific believes that their business is selling experience to the passengers. The emotional bonding with the passengers is the key to building loyalty and one of the major factors that encourage the customers to repurchase the airline products. The biggest difference of Cathay Pacific to its competitors is its people. The employees at Cathay Pacific are the ones who bridge the gap between product development and customer expectation. The passengers
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Strengths Cathay pacific is one of the exalted names in the airline industry. It serves in 5 continents‚ 36 countries‚ and 155 destinations. It has been operating for over 66 years and it has developed its own royalty customers. Cathay pacific offers its passengers the opportunity to travel in a class of their own choice by providing various classes; such as‚ first class‚ business class‚ economic class‚ etc. It allows its consumers to update about flight arrivals and departures information about
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MGT 623 Ocean Carriers Case Study 1) Do you expect daily spot hire rates to increase or decrease next year? According to the Case description‚ Exhibit 3 showed order booking and delivery schedule for bulk capsizes for coming years from 2001 to 2004. It was larger than the number of current fleet size in Exhibit 2. Thus‚ the spot hire rates would likely to decrease since capsizes are available. 2) What factors drive average daily hire rates? Daily hire rate were determined
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General Environment Analysis for the Cathay Pacific Airlines With headquarter and airline hub located in Hong Kong‚ the general environment of Hong Kong has significant effect on Cathay Pacific. It is crucial to analyze the key trends and events of the six segments of Hong Kong general environment in order to adjust the firm strategy of Cathay Pacific. The six segments are sociocultural‚ demographic‚ political or legal‚ technological‚ economic and global. The Sociocultural Segment The value
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own professional code of ethics and there was some conflict on his side too. As a master of the tanker‚ the priority of his professional code of ethics would have been to show good seamanship by making the decisions on behalf of his ship and its cargo. However‚ subsequent investigations found that the master had exhibited poor seamanship. This included the mistake of not attributing sufficient seariousness to the weather warnings that he had received and also the decision to ride out the storm
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Introduction Cathay Pacific‚ based in Hong Kong‚ is an Asian commercial airline founded in 1946. The company offers passenger services and cargo services to 120 destinations world-wide (Cathay Pacific‚ 2010). Airline business has been noted to be the most competitive business in the world. Market executives should be competitive to cope with the challenges of this kind of business. Porter’s Five Forces model applied to the organization 1. Traditional Competitors Airline business
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The New Guinea cargo plane cult from a functionalist perspective stresses that the un-industrialization of the cult is due to the developed world not sharing technological advances with the tribe (cult). The tribe leader’s ability to explain the purpose of the cargo planes and the tribe’s inability to succeed with riches like that of the white man had a large affect on the tribe’s belief system. The tribes simple way of life was disturbed by the discovery of cargo planes in the sky‚ shocking whatever
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good by another country falls under the description of world trade. As the world trade increases‚ so does the demand for sea transport. "The engine that drives world trade is the economic growth performance of trading nations."(Jones‚ 1987: 20). Bulk cargo comprising 30% of world sea trade plays a major role in this demand level and relies heavily on the sea industry to deliver goods from one destination to another. Thus the demand for sea transport is a derived demand‚ derived from the demand for the
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privateers. The Seven-Years War saw the proliferation of privateering on both the English and French coasts as each attempted to disrupt their opponent’s colonial trade. American investors quickly entered this battle‚ commissioning ships to prey upon cargo vessels coming to and from French colonial holdings in the Americas. Here began the American privateer heritage‚ and when the American
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services. The airline has invested more than US$1 billion in facilities at Hong Kong International Airport‚ including a corporate headquarters‚ one of the world ’s biggest catering facilities‚ aircraft maintenance facilities‚ airport lounges and a new cargo terminal. 5.2.2 Managing Employees Its employees are well trained‚ morals‚ they have the ability to offer help for all customers from different age‚ and they had attended some health and safety training. Every airline company must be efficient
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