% Brand Story & Lifebuoy - Manish Samtani Read on ................................... personal wash brand. It has been around since 1895. It has always stood for health and hygiene‚ delivered through germ protection. The ruby red colour soap‚ with its distinct odour‚ has carried the Lifebuoy message of health across the length and breadth of the country‚ making it the largest selling soap brand‚ not only in India‚ but anywhere in the world. The name ‘Lifebuoy’ is supposed to convey the promise
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offers to be "made to the world”1‚ K ’s advertisement is an "invitation to treat"2. It cannot be construed as an offer as it shows no intention on K ’s part to be bound to its terms‚ in contrast to the wording of the advertisement in Carlill v Carbolic Smoke Ba// Co3. Thus A ’s letter to K dated 21 April is the first possibility of an offer. However the terms of this letter are too vague to be construed as an offer. This is because an offer must contain all the terms necessary for the contract
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The offer and acceptance model is flawed- only an agreement is necessary. In order to fully comprehend this statement‚ we must first establish what constitutes and offer and what constitutes acceptance. “An offer is a statement by one party of willingness to enter into a contract on stated terms‚ provided that these terms are‚ in turn‚ accepted by the party to whom the offer is addressed”. Acceptance is “…an unqualified expression of ascent to the terms proposed by the offeror”. The “Offer and acceptance
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protected. The law protects the rights of consumers through legislation. Section 18 of the Australian Consumer Law makes it illegal for businesses to engage in any kind of misleading and deceptive conduct. For instance‚ in the case of Carlill v Carbolic Smoke Ball Co. (1893) QB 256‚ the court mandated that the company must return Ms. Carlill’s money because the cure that they advertised for influenza proved to be ineffective. Thus Ms. Carlill’s obligation to pay the company was negated due to being
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Marketing Planning - Fall Semester 2012/2013 Individual Case Answers LIFEBUOY IN INDIA: PRODUCT LIFE CYCLE STRATEGIES 1. How is the concept of PLC useful? The Product Life Cycle concept is useful in the sense that it is a way to managers think about the product and the market development‚ functioning as a tool for effective marketing strategy in understanding the behaviour of product on sales‚ profits‚ 4P’s of marketing and consumer approval. The concept of PLC forces managers to plan better
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by heat. When PCB decomposes‚ the products are much more immediately dangerous. These products include; Hydrochloric acid‚ Phenolics‚ and Aldehyde. Hydrochloric acid can be immediately dangerous to life an health‚ the IDLH is 50ppm. Phenolics or Carbolic acid can
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the privation of the war and its consequences. The weapons that were used against the soldiers in the war were meant to harm them. These things include machine guns‚ poison gas and tanks. Paul says “My thoughts become confused. This atmosphere of carbolic and gangrene clogs the lungs‚ it is a thick gruel‚ it suffocates”(2.37). When one experiences the act of war it could be hard for that soldier not to be desensitize from the real world. Most soldier comes home and suffers from post- traumatic stress
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CONTENTS PAGE: Facts of the case.............................................................3 Procedural history...........................................................4 Legal issues in dispute......................................................4 The decision..................................................................3 Analytical Discussion of the implications for the principles of law regarding offer and acceptance............................................6 Current law in Australia
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how chemistry affects us today. Our entire universe is made up of matter which is constantly changing forms and evolving into other forms of energy. Most people have chosen to write their essay about how chemistry has played an important role in everyday life. The simple fact is that chemistry plays an important role in every person’s daily activities from the moment we’re born. Chemistry is the branch of science that deals with the structure of organic and inorganic matter( any substance or organism
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Phenol‚ also known as carbolic acid‚ is an aromatic organic compound with the molecular formula C6H5OH. It is a white crystalline solid that is volatile. The molecule consists of a phenyl group (-C6H5) bonded to a hydroxyl group (-OH). It is mildly acidic‚ but requires careful handling due to its propensity to cause chemical burns. Phenol was first extracted from coal tar‚ but today is produced on a large scale (about 7 billion kg/year) from petroleum. It is an important industrial commodity as a
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