Catholic University of Santiago of Guayaquil INTERNATIONAL BUSINESS TOYOTA INTRODUCTION Toyota Motors is one of the leading automobile manufacturers in the world‚ is engaged in the manufacture and sale of motor vehicles. The company also participates in the financing of sales and other businesses. Toyota sells its vehicles in more than 170 countries and regions worldwide. The main markets are Japan‚ North America‚ Europe and Asia. It is headquartered in Toyota City‚ Japan and employs 320
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Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata Nano is an inexpensive‚ rear-engined‚ four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March‚ 2009. This nickname is due to the Nano’s price point‚ near 100‚000 (one lakh rupees). Tata Motor Chairman‚ Mr Ratan Tata envisions that Tata Nano to become a “People’s car“ which is
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ACKNOWLEDGEMENT It gives me great pleasure to express my boundless sense of gratitude to each and every person who directly or indirectly helped me with hand and hand in completing this humble piece of work. . I express my heartfelt thanks to Mr. Ashok Mittal‚ the Honourable Chancellor‚ LPU‚ Mrs. Rashmi Mittal‚ Honourable Pro Chancellor‚ LPU‚ Dr. Ramesh Kanwar Honourable Vice Chancellor‚ LPU for providing all the facilities to carry out the project work. I would like to thank Ms. Harneet Kaur
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manufacturing plants across 6 continents • Employs ~200‚000 people • 3rd largest automotive manufacturer 1998 Production Comparison Chart 9‚000 GM 8‚000 7‚000 Ford 6‚000 Daimler VW Chrysler 5‚000 4‚000 3‚000 2‚000 1‚000 0 T O Y O T A Fiat Nissan PSA Honda Renault Global auto industry trends • • • • Overcapacity Economic downturn Shifting consumer demands European trade barrier reductions Company History • Established in 1937 out of Sakichi Toyoda’s weaving machine company • Launched first car
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EXECUTIVE SUMMARY Customer service is the service provided to customers before‚ during and after purchasing and using goods and services. Good customer service provides an experience that meets customer expectations. It produces satisfied customers. Bad customer service can generate complaints. It can result in lost sales‚ because consumers might take their business to a competitor. Good customer service involves developing bonds with customers‚ hopefully leading to long term relationships. It
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Electric Vehicles? The next question was asked on the awareness on the electric cars available in the Indian market. The options and answers are as follows: Toyota Prius 9.1% Plug in Hybrid Nissan 0% Renault Kangoo 0% Peugeot Ion Citroen 0% Chevrolet Volt 9.1% Renault Fluence 22.7% Ford Transit Connect EV 4.5% Tata Vista 13.6% Mahindra Vista 13.6% None
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What sustainability issues will arise from the large scale adoption of electric cars? With the recent introduction of the electric car into Ireland‚ I am going to outline some of the sustainability issues that will arise from their large scale adoption. The car has already received backing by the government who have recently announced their plans for the induction and eventual change over to electrically powered vehicles. What is an Electric Car? An electric car‚ is a vehicle which like the typical
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In animation are we moving away from stereotypic depiction‚ are we maturing‚ are we changing our culture for the best? if so how? is now beter then before? Moral and Ethics in disney animation woman representation in modern animation. gender stereotyping and sexist imagry Woman in the animation production an overlook Lotte Reiniger Mary ellen Faith Hubley Evelyn Lambart Sayoko kinoshita Gillian lacey caroline Leaf quote from the book Jayne Pilling ’Women and Animation’
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Creating Sustainable Competitive Advantage: The Toyota Philosophy and Its Effects What is Toyota Philosophy Toyota is Japan’s biggest car company and the second largest in the world after General Motors. The fundamental reason for Toyota’s success in the global marketplace comes from their corporate philosophy‚ the set of rules and attitudes that govern the use of its resources. The Toyota philosophy is often called as the Toyota Production System. The system depends in part on a human resources
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References: BBC News Business (6th March 2012) Nissan to build new car in Sunderland. Retrieved 23rd August 2013 from http://www.bbc.co.uk/news/business-17266087 BBC News Technology (16th August 2013) Microsoft attacks Google in YouTube App row Czinkota‚ M. Ronkainen‚ I. Moffett‚ M. Marinova‚ S. Marinov
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