CONSUMER BEHAVIOR Blog Subscription Lars Perner‚ Ph.D. Assistant Professor of Clinical Marketing Department of Marketing Marshall School of Business University of Southern California Los Angeles‚ CA 90089-0443‚ USA (213) 740-7127 Cell: (213) 304-1726 Narrated Presentations on Basic Marketing Issues Books Marketing Education Privacy Brief Articles How to Get Good Grades in Marketing (Satire) Segmentation‚ Targeting‚ and Positioning Segmentation
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1 “S.T.P ANALYSIS OF FORD INDIA” (Assignment for Marketing Management- I) Submitted toDr. Sandhya A.S Faculty JIM-L Submitted byRiku Acharyya Priyanka Das (FS40) (FS36) Devarshi Shukla (FS16) Priyam Nigam (FS34) Shweta Srivastava (FS50) 2 CONTENTS Page Number 1. INTRODUCTION………………………………………………………… 3 2. MARKETING OF FORD INDIASEGMENTATION……………………………………………………… 5 POSITIONING………………………………………………………… TARGETING………………………………………………………….. 8 7 3. MARKETING MIX………………………………………………………10
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ASSIGNMENT SECTION -3. BRAND SEGMENTATION AND POSITIONING. APPLE I phone. The I phone belongs to the line of smart phones which are designed & marketed by Apple Inc‚ the mobile operating system is iOS also known as the “I phone OS”‚ the very first generation of this phone was introduced back in 2007 and the most recent and the innovation in the product is in the form of I phone 5 i.e. the sixth generation which was released in 2012‚ the device includes a virtual keyboard and the user interface
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segmentation and positioning of Zara Segmentation Strategy The segmentation strategy employed by the fashion retailer Zara is based one the typical demographics of the customers like gender‚ age and psychographics. However aside from this the company also targets customer is based on their sense of fashion and style e.g.‚ contemporary‚ trendy‚ classic‚ grunge‚ Latino etc. (Safe‚ 2007) The ethnicity of the brand as well as its target market is blended by Zara in its product offering which match
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HOMEWORK #1 OF MARKETING MANAGEMENT Submitted To: Ms. Kanika Jhamb Submitted By: Leena Mohan RA17B1A30 B-tech(Hons)+MBA(CSE) Describe the targeting strategy of Levi’s. Describe the target market & explain the strategy being used to reach the market. LEVI’S Levi’s is a brand of Levi Strauss & Co.‚ a company which is worldwide recognized to be one of the prime marketers in apparels. Levi’s Strauss & Co. was founded by Levis Strauss who was a Bavarian immigrant in
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION When it comes to marketing strategies‚ most people spontaneously think about the 4P (Product‚ Price‚ Place‚ Promotion) – maybe extended by three more Ps for marketing services (People‚ Processes‚ Physical Evidence). Market segmentation and the identification of target markets‚ however‚ are an important element of each marketing strategy. They are the basis for
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Red Bull Name ID Asad Kabir 1020361 Sanjida Sarker 1020327 Shaira Noshin 1030014 Md. Saiful Islam 1030365 Md. Abir Hossain 1020430 Submitted to Abul Khair Jyote MKT 201 Sec: 04 2012 Submission Date 4/1/2012 Table of content Sl | Topic | Page | 1. | Introduction | 3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation‚ Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk
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MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For some it’s the best accompaniment for tea‚ while for some it’s a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific
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MARKET SEGMENTATION ‚POSITIONING & TARGETING Market Segmentation Market segmentation is broadly classified into two categories: a.)Specific need based segmentation * Enhancement needs : this cater the need for having fresh breath and whiteness of teeth * Hygienic needs : This caters to the overall Oral care need b.)Demographic segmentation The segmentation was specially to target youth between 18-25 years‚ however it did not alienate the people who were above the age
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Review of STP & Marketing Mix On Under the guidance of DR. reeti agarwal Submitted by: Krishnendu Karmakar (JL13FS23) Arindam Banerjee(JL13FS15) Paritosh Kumar Singh (JL13FS35) Rajneesh Kumar Sharma (JL13FS44) ACKNOWLEDGEMENT Report is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this report
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