Contents Introduction 3 1 Madonna 21 2 Laura Ashley Holdings plc: The Battle for Survival 26 3 The US Airline Industry in 2002 33 4 DaimlerChrysler and the World Automobile Industry 41 5 Wal-Mart Stores Inc.‚ May 2002 49 6 Eastman Kodak: Meeting the Digital Challenge 62 7 Organizational Restructuring within the Royal Dutch/Shell Group 70 8 Harley-Davidson‚ Inc.‚ January 2001 77 9 Online Broking Strategies: Merrill Lynch‚ Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner
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