Cruise Line Industry: How Carnival Cruise Lines Can Become More Like Royal Caribbean Service Marketing Intro- For our project‚ we chose to analyze the service provided amongst different companies in the cruise industry. Needless to say‚ every industry contains many separate companies with varying business models and different core values which help differentiate their company from the next. In the cruise industry‚ as we discovered through our research and through the
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MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis
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Rodriguez 4156924 In the case of Kirby vs. Carnival‚ I hold Carnival Cruise Lines responsible for her injury. There are several reasons why‚ first the bartender is responsible for her overall consumptions of alcohol‚ there is a history of guests that have either fallen or jumped over board and finally there is the fact that carnival never took it upon themselves to call for air lift transportation to the nearest hospital. Bartenders at Carnival Cruise Lines rely on big tabs and tips to make their
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The history of the Carnival Corporation begins in 1972‚ when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground‚ but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977‚ Carnival had three ships‚ and ten years later‚ as the industry leader‚ the company went public. In the early 1990s‚ Carnival began to diversify into land-based entertainment
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A. Profession in Cruise Line Industry Living and working on a cruise ship is for many people an unique experience‚ fulfilling a life-long dream to travel and meet new people. The job best suits adventurous people‚ who are willing to work hard and who strive for perfection. Compared to other industries‚ cruise lines have a much higher employee turnover rate. Many people consider cruise line jobs as life-long careers‚ change ships or cruise companies‚ go on holiday‚ or simply return to a job on
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Index Executive Summary pg. 3 Carnival Corporation Mission Statement pg. 4 Evaluation of Mission Statement pg. 4 Company Objectives‚ Strategies and Core Competencies pg. 6 Business Scope pg. 9 Financial Ratios - 2002 pg. 12 Company Strengths pg. 14 Company Weaknesses pg. 15 Value‚ Rareness‚ Imitability & Organization (VRIO) pg. 15 Value Chain pg. 16 Opportunities pg. 17 Threats pg. 17 Strategic Objectives & Relative Evaluations pg. 18 Strategy Implementation pg. 21 Balanced Scorecard
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Human Relations (CI #1) Employee and Labor Lawsuits Employees of Carnival are claiming unfair working conditions with poor compensation. (CI #2) Succession Mr. Arison stepping down in the future‚ who will run company‚ third generation Arison or someone else. Operation/Logistics (CI #3) The Costa Concordia Cruise Ship lawsuit Cruise ship laying on side‚ environmental risk‚ and lawsuits from crash. (CI #4) The Carnival Triumph dead at Gulf of Mexico Pending lawsuits from this event‚ leading
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Rivalry: (High) Carnival is the leading company within the cruise line industry‚ has a large fleet capacity and operates 11 of most recognizable cruise brand names. The cruise line industry is effectively an oligopoly market; in which the market is shared by a small number of producers or sellers. Carnival is constantly engaged in marketing and pricing battles with their competitors‚ making internal rival central to the industry. They are only few large competitors in the North American cruise industry
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Individual presentation Carnival Corporation & PLC Carnival Cruise Line was founded in 1972 by Ted Arison‚ a former executive of norwegian cruise lines‚ and Meshulam Riklis‚ of american international travel services. After a year’s worth of incurred debt‚ Arison bought out Rilklis’s share of the company and it began to thrive. Carnival Corporation & PLC is now headquartered in Miami‚ Florida and considered the world’s largest travel leisure company offering cruise vacations to some of the
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Carnival Corporation began their operations in 1972 when Ted Arison purchased an aging ship and converted it into the first vessel for their cruise line. Since then‚ Carnival Corporation has grown into the world’s largest cruise line with Ted Arison’s son Mickey Arison taking over as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone’s budget. Carnival currently has six cruise brands. Those include Carnival Cruises (family
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