Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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CORPORATE GOVERNANCE Corporate governance involves a set of relationships amongst the company’s management‚ its board of directors‚ its shareholders‚ its auditors and other stakeholders. These relationships‚ which involve various rules and incentives‚ provide the structure through which the objectives of the company are set‚ and the means of attaining these objectives as well as monitoring performance are determined. Thus‚ the key aspects of good corporate governance include transparency of corporate
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Corporate Governance Corporate Governance Corporate governance is concerned with set of principles‚ ethics‚ values‚ morals‚ rules regulations‚ & procedures etc. Corporate governance establishes a system whereby directors are entrusted with duties and responsibilities in relation to the direction of the company’s affairs. The term “governance” means control i.e. controlling a company‚ an organization etc or a company & corporate governance is governing or controlling the corporate bodies
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Article 2 * Corporate Reputation – the most important company asset? * The current widespread public backlash against business and its perceived unethical practices has left industry leaders scrambling to protect and nurture their corporate reputations. While the concept of business having to earn its’ social – as well as its legal- licence to operate‚ is now well-entrenched with the major business leaders around the world‚ many now find themselves having to incorporate the two sources
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Corporate Restructuring is the corporate management term for the act of reorganizing the legal‚ ownership‚ operational‚ or other structures of a company for the purpose of making it more profitable‚ or better organized for its present needs. Alternate reasons for restructuring include a change of ownership or ownership structure‚ demerger‚ or a response to a crisis such as positioning the company to be more competitive‚ survive a currently adverse economic climate‚ or poise the corporation to move
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Running head: CORPORATE SCANDAL 1 Sheri Bardot Ashford University OMM 640 Business Ethics and Social Responsibility Prof. Tricia Devin Corporate Scandal in America: Week 6 March 17‚ 2012 COROPORATE SCANDAL 2 The unethical business practices of Enron‚ Leman Brothers and
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Corporate Governance and International Business David Crowther; Shahla Seifi Download free books at David Crowther & Shahla Seifi Corporate Governance and International Business Download free ebooks at bookboon.com 2 Corporate Governance and International Business © 2011 David Crowther‚ Shahla Seifi &Ventus Publishing ApS ISBN 978-87-7681-737-4 Download free ebooks at bookboon.com 3 Contents Corporate Governance and International Business Contents 1
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Corporate Fraud I. Introductions a. Fraud in the accounting environment is on the increase. b. Fraud takes place in different forms in the accounting environment. II. The growing risk of fraud and corruption a. Local problems‚ global pain b. Awareness is crucial c. Tailoring efforts to avert damage III. Preventing Fraud a. Background checks and enhanced due diligence b. Monitoring and evaluating preventive controls c. Continuous controls monitoring IV. Can we eliminate fraud and corruption
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Why does corporate governance matter from an employment relations perspective? Introduction: Define. Types of CG. Corporate governance is defined as the customs‚ policies‚ laws and institutions affecting the way in which companies are controlled or operated. The two archetypal governance systems are Market Outsider system usually associated with US and the UK‚ and Relational Insider system associated with Japan and Germany. The types of systems will impact the way the company is controlled
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Corporate Communication Essay Assessment One Corporate Communication is the tool used to allow organisations to liaise with the public(s) and can be defined as... “…the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable starting points with stakeholders on which the company depends”. In today’s world‚ corporate communication is vital to an organisations success and many academics argue the importance in coordinating
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