Carnival Corporation began their operations in 1972 when Ted Arison purchased an aging ship and converted it into the first vessel for their cruise line. Since then‚ Carnival Corporation has grown into the world’s largest cruise line with Ted Arison’s son Mickey Arison taking over as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone’s budget. Carnival currently has six cruise brands. Those include Carnival Cruises (family
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CONTENTS INTRODUCTION OF VIDEOCON WBCMS VIDEOCN GENESIS CRM * Steps followed at genesis * Customer detail KPI ANALYASIS TAT REPORTS CONCLUSION INTRODUCTION— Videocon has wide range of appliances ranging from dth‚ refrigerator‚ led‚ ac etc. To provide customer support Videocon employs specially designed CRM software called WEBCMS. Videocon has customer support centre throughout the country to provide its services. CRM software not only to provide better services to its customer
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CUSTOMER RELATIONSHIP MANAGEMENT In TELECOM INDUSTRY 1.INTRODUCTION The most successful companies are those that focus on delivering exceptional customer value through one of three value disciplines‚ while being satisfied with simply meeting industry standards in the other two areas. These disciplines are: Operational excellence‚ Product leadership‚ and Customer intimacy. 1. Operational Excellence Companies attempt to find a combination of price‚ quality and ease of purchase that
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Specific Purpose: To inform the audience of what a cruise vacation is like. Attention getter: Have you been on a vacation where it was just you and the sea. Where you can have access to endless buffets around the clock? Where you can see different places in a short amount of time? Thesis Statement: Taking a cruise vacation is an exciting way to travel. Overview: There are so many different things you can do on a cruise ship. You can relax by the pool‚ do different activities‚ dress up for shows
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Index Executive Summary pg. 3 Carnival Corporation Mission Statement pg. 4 Evaluation of Mission Statement pg. 4 Company Objectives‚ Strategies and Core Competencies pg. 6 Business Scope pg. 9 Financial Ratios - 2002 pg. 12 Company Strengths pg. 14 Company Weaknesses pg. 15 Value‚ Rareness‚ Imitability & Organization (VRIO) pg. 15 Value Chain pg. 16 Opportunities pg. 17 Threats pg. 17 Strategic Objectives & Relative Evaluations pg. 18 Strategy Implementation pg. 21 Balanced Scorecard pg
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|Cruise line: |Target market’s |Benefits offered (differentiation): | |Carnival Cruise lines |All ages |a wide variety of on-board choices; a fun‚ relaxed | |Resort / Contemporary Cruise | |atmosphere; outstanding value; and beautiful and exciting | |Lines |
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decisions based on appearances and perceptions‚ which a player‚ in reality‚ may not have qualified for . With the advent of Customer Relationship Management (CRM) technology‚ casinos have found a solution to more accurately classify its patrons and properly direct its marketing efforts to the right customer segment. The essential objective of CRM is to attract and maintain loyal‚ profitable customers. Loyal because it is common knowledge that longtime customers tend to patronize more and are easier
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CARIBBEAN CRUISES LTD. TIME CONTEXT : 1968 - present SUMMARY Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International‚ Celebrity Cruises‚ Pullmantur and Azamara Cruises. The company has a combined total of 35 ships in service and seven under construction. It also offers unique land-tour vacations in Alaska‚ Asia‚ Australia‚ Canada‚ Europe‚ Latin America and New Zealand. Since the company was founded in 1968‚ Royal Caribbean Cruises Ltd. has
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The Future of Cruise Industry Abstract Cruise industry has rapidly developing since 1990s; it becomes not only as transportation tool‚ but a modern way of travel and even lifestyle. It is regarded as ‘floating resorts’. This journal article focuses on the future development of cruising industry. It examines cruise industry on five main factors: the structure of the industry: high concentration and enter of Low-Cost cruise lines; the potential customers: whether aging population or young generation
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Health Cruises Homework 1. What is the minimum number of passengers Health Cruises must sign up by November 20th to break even? *Fixed costs = $220‚000 (Ship rental and crew) + $65‚000(initial advertisement expense) +$10‚000(administrative expense) = $295000 *Contribution per unit = $1500 -$200 = $1300 *Breakeven point (in units)= 295000/1300 = 226.92 : At least 227 passengers should sign up for Health Cruises by November 20th.
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