Carnival Corporation (2002) I. CASE ABSTRACT In 2002‚ the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management‚ the war had lasted for almost a year‚ Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington‚ D.C. on September 11‚ 2001‚ customers for cruises dropped out of the market
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Situation Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence‚ which is fun. Problem Statement One area that Carnival needs to improve upon in order to stay competitive within the industry is information technology. Carnival has a large IS group‚ but the focus has been on maintenance and operations of the existing infrastructure. In
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Moroye HTE-4300 11 September 2013 Case Study: Implementation One of the problem plaguing the cruise industry is lack of brand recognition. There are at least 17 different brands in the industry with very little differentiation between them. While there are different categories including contemporary‚ destination‚ premium‚ and luxury‚ there is not much to separate one brand from another in these categories. Many people will decide that they want to go on a cruise and choose one of these categories
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Andrea Kristine J. CRUISE IHM41 Carnival Cruise Lines Carnival Cruise Lines takes pride in being the "World’s Most Popular Cruise Line". Growing from one converted ocean liner in 1972 to a fleet of 22 modern cruise ships today‚ the line has been an outstanding success. Indeed‚ without it there would have been no Carnival Corporation‚ the largest firm in the cruise business and parent company of Holland America‚ Curnard‚ Princess‚ P&O and several other major lines. Passengers tend to
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analysis of Carnival Cruise Corporation Table of Contents Introduction SWOT Analysis 3 Strengths 3 Weaknesses 5 Opportunities 6 Threats 7 Mission Statement of Carnival Corporation 8 References 9 SWOT Analysis Strengths * Carnival is the largest and most successful international cruise line and currently has 81 vessels working worldwide. * From the beginning of the Corporation Carnival‚ revenues and passenger interests and participation has increased exceedingly. Carnival has not
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Carnival Cruise Line Customers – Variety of different lifestyles and budgets. Products or services – Vacations through cruise brands. Markets – World‚ not very specific. Technology – Missing. Concern for survival‚ growth‚ and profitability – By offering value Carnival will continue to survive and potentially see growth and profits. Philosophy – Missing. Self-concept – Outstanding value unrivaled on land or at sea. Concern for public image – Worlds
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Arun Kuruvilla A Carnival guarantee for the nervous cruiser By Katia Hetter‚ CNN Link to the article: http://www.cnn.com/2013/09/12/travel/carnival-cruises-guarantee/index.html?hpt=hp_bn10 Article Text: (CNN) -- Worried about booking a Carnival Cruise Lines vacation? Problems aboard the Carnival Legend‚ Carnival Dream‚ Carnival Triumph and Carnival Splendor cruise ships may have some first-time cruise customers thinking twice about booking a Carnival brand cruise. Maybe Carnival’s
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Markets they cater: Carnival Cruise Lines is the largest cruise corporation in the world right now Their ships are spread around the world in the following nations; North America‚ UK‚ Germany‚ New Zealand‚ Australia‚ Spain and Brazil although a majority of their business comes from the North American Market. In its advertising Carnival specifically targets young and often first time cruisers. In doing so the carnival cruise line has been able to brand itself as a “fun” cruise catering to those looking
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like the cruise industry‚ typically has a more attractive industry structure‚ though the nature and extent of competition in consolidated industries is hard to predict. Such industries typically exhibit high entry barriers‚ differentiated products‚ established brand preferences‚ and often high profitability. In some consolidated industries‚ incumbents fight with each other tooth and nail and hurt industry profitability as well as their own‚ as such is the case with the rivalry between Carnival Corps
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specific steps has Carnival Cruise Lines taken to benefit from global social changes? The cruise industry had undergone numbers of changes due to global social changes. Carnival Cruise Lines realized the facts and further offers cruises to every continent on the globe. Carnival at the right timing‚ marketed sea travel as the idea of “fun ship” vacation‚ which is a little less formal and luxurious than the traditional ocean liner. Having customer from all around the world brings Carnival the needs of
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