209AMG Tourism Marketing 1 Cruise Marketing Strategies of Carnival Cruise Lines and Thomas TUI Monisha Chauhan 3093632 This report will identify the cruise marketing strategies of Carnival Cruise Lines and Thomson TUI in the UK. The report will be comparing each company to the other and how well each company is performing throughout the years gone by. Assessment of their positioning and pricing policies also will be acknowledged. It will also review the
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Carnival Corporation (2002) I. CASE ABSTRACT In 2002‚ the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management‚ the war had lasted for almost a year‚ Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington‚ D.C. on September 11‚ 2001‚ customers for cruises dropped out of the market
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of cooperation and variety of cultures. I was acquainted with a lot of nationalities from my previous work on cruise ships. When I first came to work for the Carnival Cruise Line Company‚ I did not know anything about shipboard life. I still remember my first day when I arrived in Miami‚ our port of call. I was looking at the giant floating city with a blue name printed on it: “Carnival Valor” with its slogan “The Fun Ships”. Entering that magnificent boat was slightly different from merely admiring
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Situation Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence‚ which is fun. Problem Statement One area that Carnival needs to improve upon in order to stay competitive within the industry is information technology. Carnival has a large IS group‚ but the focus has been on maintenance and operations of the existing infrastructure. In
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Why are goals necessary in life? Goals are objectives set for one to achieve. They come in different types and different length of time. One can have a personal‚ academic or career goal along with long term or short term goals. There are many goals I would like to achieve. I have created my long term personal‚ academic and career goals. My long term personal goal I have set for myself is to stay connected to my parents and siblings. I also want to have a family of my own. My academic long term goal
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vacation provider at land and at sea. Mission Statement (Current): Our missions is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets‚ all at an outstanding value unrivaled on land or at sea. Mission Statement (Proposed): It is the mission of Carnival cruised to provide our customers with the best vacation experience on both land and at the sea.(1‚2‚3‚6‚7) We provide the best travel experiences that cater
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Case 2 :Carnival Corporation: Acquiring Princess Cruise Line(2002) Question: Carnival management and board of directors believed that demand would continue to increase well in to the future. Considering that only a small percentage of the North America market had taken a cruise Vacation‚ reaching more of the North American target market would improve industry profitability. Industry analysis stated that the “assessment of market potential” was only an “educated guess ”.what if the current
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SHORT TERM AND LONG TERM GOALS Setting personal goals in my life are important to me because I want to strive for personal Excellence. I hope that as long as I live I will strive to excel and learn. Achievement of a short term goal leads to a long term goal and it never ends unless I will it to end. Since I’m passionate about learning and setting goals I believe I will continue to learn and achieve new goals. One goal I am working on now is learning how to write an excellent paper‚ in proper
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Long term goals "Goals are as essential to success as air is to life." One of my favorite sayings‚ It’s ironic that would be my favorite saying since I’ve always been a planner. I always had a plan. Planning for our futures is very important even if those plans may change. One way in which we plan for the future is by setting goals. defines a goal as "the end toward which effort is directed." Part of the career planning process involves setting goals. These goals‚ both long and short term‚ will
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Whenever thinking of my short and long-term goals‚ five total goals come clearly to my mind. Three of them are short-term goals‚ and two of them are long-term goals. My first short-term goal is getting a leadership position in Sigma Alpha.There are multiple officer positions‚ and I want to apply to one. My second short-term goal is to get a job as a Summer Staff member at Gasper River Catholic Youth Camp & Retreat Center. I have volunteered as a counselor for Gasper River in the past‚ but this year
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