Managerial Economics Market Analysis Report – Cruise Sector Blue Group #9 Matteo Tuninetto Frosina Bollo Antonio Marchitelli Anna Rottmayr ME – Market Analysis Report Blue Group # 9 Page 1 of 14 Content 1. Market definition 3 2. Cost structure 3 2.1. Capex vs. Opex 4 2.2. Fixed vs. variable costs 5 2.3. Entry costs 6 3. Demand drivers 7 3.1. Purchase decisions 8 3.2. Trends in demand that affect revenues 8 4. Competitive situation 9 4.1. Market Concentration 10 4
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Carnival Corporation is the worlds largest cruise ship company‚ within approximately 50 of the cruising market. The company had focused on it one specific strategy do one thing and do it better than anyone else and bought a very successful result. Carnival had it particular strengths in the market‚ such as superior experiences‚ excellent services‚ good reputation‚ a variety of diversification‚ etc. The interesting thing is these strengths did make Carnival to be the first of cruising market‚ but
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Introduction In this assignment I will try to analyze the cruise industry through a PESTLE analysis‚ which analyses the political‚ economical‚ social‚ technological‚ legal and environmental external factors that influence this particular industry. Business is considered an economic system in which goods and services are exchanged for money‚ on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output can
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like the cruise industry‚ typically has a more attractive industry structure‚ though the nature and extent of competition in consolidated industries is hard to predict. Such industries typically exhibit high entry barriers‚ differentiated products‚ established brand preferences‚ and often high profitability. In some consolidated industries‚ incumbents fight with each other tooth and nail and hurt industry profitability as well as their own‚ as such is the case with the rivalry between Carnival Corps
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CRISIS COMMUNICATIONS ACTIONS OF CARNIVAL CORPORATION AFTER THE COSTA CONCORDIA CRISIS AND THE IMPACT ON COMPANIES REPUTATION Student: ------------------------ Lecturer: …………………… In reacent history‚ corporate crises have received high media attention and demonstrated the impact that a disaster can have on a company’s reputation. This essay evaluates the crisis communication strategy of Carnival Corporation & plc after the sinking of the Costa Concordia‚ and the
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Marketing Strategy Development Proposal - Disney Cruise Line Dave Rothenberg & Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary ……………………………………………………………………………..2 1.0 Introduction ………………………………………………………………………………….2 2.0 Situational Analysis …………………………………………………………………………2 2.1 Internal ………………………………………………………………………………2 2.1.1 Organization Analysis …………………………………………………….3 2.1.2
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Holland America Line has been one of the leading cruise lines in terms of sustainability and fuel efficiency for years. In this particular case‚ HAL backed off pursuing other sustainability practices in order to pursue wind turbine usage on their cruise ships. The company had set several goals in regards to sustainability and conservation of resources. Some of these objectives included using 7% less water between 2007 and 2009‚ as well as reducing fuel use by 20% between 2005 and 2015. Both of these
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Situation Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence‚ which is fun. Problem Statement One area that Carnival needs to improve upon in order to stay competitive within the industry is information technology. Carnival has a large IS group‚ but the focus has been on maintenance and operations of the existing infrastructure. In
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Business Management Carnival Cruise Lines: Organization and Organizational Culture This paper presents my former employer‚ an American company Carnival Cruise Lines (CCL) which is part of the Carnival Corporation. Describing the organization of the whole corporation in general‚ the paper places a special emphasis on the strategy‚ organizational structure and culture of the CCL. Carnival Cruise Lines is the flagship brand of Carnival Corporation & plc‚ the largest cruise company in the world
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of cooperation and variety of cultures. I was acquainted with a lot of nationalities from my previous work on cruise ships. When I first came to work for the Carnival Cruise Line Company‚ I did not know anything about shipboard life. I still remember my first day when I arrived in Miami‚ our port of call. I was looking at the giant floating city with a blue name printed on it: “Carnival Valor” with its slogan “The Fun Ships”. Entering that magnificent boat was slightly different from merely admiring
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