plaguing the cruise industry is lack of brand recognition. There are at least 17 different brands in the industry with very little differentiation between them. While there are different categories including contemporary‚ destination‚ premium‚ and luxury‚ there is not much to separate one brand from another in these categories. Many people will decide that they want to go on a cruise and choose one of these categories without considering what the differences are between the brands. Carnival is considered
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Arun Kuruvilla A Carnival guarantee for the nervous cruiser By Katia Hetter‚ CNN Link to the article: http://www.cnn.com/2013/09/12/travel/carnival-cruises-guarantee/index.html?hpt=hp_bn10 Article Text: (CNN) -- Worried about booking a Carnival Cruise Lines vacation? Problems aboard the Carnival Legend‚ Carnival Dream‚ Carnival Triumph and Carnival Splendor cruise ships may have some first-time cruise customers thinking twice about booking a Carnival brand cruise. Maybe Carnival’s
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like the cruise industry‚ typically has a more attractive industry structure‚ though the nature and extent of competition in consolidated industries is hard to predict. Such industries typically exhibit high entry barriers‚ differentiated products‚ established brand preferences‚ and often high profitability. In some consolidated industries‚ incumbents fight with each other tooth and nail and hurt industry profitability as well as their own‚ as such is the case with the rivalry between Carnival Corps
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Carnival Corporation (2002) I. CASE ABSTRACT In 2002‚ the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management‚ the war had lasted for almost a year‚ Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington‚ D.C. on September 11‚ 2001‚ customers for cruises dropped out of the market
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Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami‚ Florida (Carnival Cruise Lines‚ n.d.). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an influx
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Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal‚ Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last
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Carnival Cruise 1. What global forces have contributed to the growth of the cruise-line industry? One of the forces that contributed to the growth of the cruise industry was the arrival of the transoceanic airline. The shipping lines had to come up with a way to compete with the new speedy and affordable way of travel. Another global force is the working middle class that the cruise industry now targets in addition to the rich. 2. What specific steps has Carnival Cruise Lines taken to benefit
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SHIP EXPERIENCE AT CARNIVAL CRUISE LINES” A Case Analysis Presented to the Faculty of College of Hospitality & Institutional Management of Our Lady of Fatima University In a Partial Fulfillment of the Requirements for the course Hospitality Organizational Management (HRMPS 15) Submitted by: Zoila S. Pagaacita BSHRM 4Y1-1 Submitted to: Mr. Marc Gerald Pajela Submitted on: February 17‚ 2013 PART I. THE ISSUE The main issue of the case is how the Carnival Cruise Line can improve
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TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help CCL
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vacation provider at land and at sea. Mission Statement (Current): Our missions is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets‚ all at an outstanding value unrivaled on land or at sea. Mission Statement (Proposed): It is the mission of Carnival cruised to provide our customers with the best vacation experience on both land and at the sea.(1‚2‚3‚6‚7) We provide the best travel experiences that cater
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