consultant by Carnival Cruise Line which is the biggest cruise line in the world. The company currently has a robust name and the SWOT analyses look very fabulous. As a consultant of the Company I can guide the CEO of the company regarding the introduction
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* * * * RELAUNCHING COSTA CRUISE LINE BY: MARKETING MASTERMINDS * * * TIFFANY WINBUSH * INTEGRATED MARKETING COMMUNICATIONS PLAN * CRISTINA FRANCO JIGME SANGMO CHARLOTTE PERNY NFAMARA CEESAY AIMEE SIMEON * * * * * * * * RELAUNCHING COSTA CRUISE LINE * Executive Summary: * The plan described below its an Integrated Marketing Communications plan designed for Costa Cruise Lines by Marketing Masterminds. The
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deprivation. In 1958‚ it was the scene of many race riots after the tensions arose between the newly arrived afro-caribbean community and the teddy boys of the facist British Unioon‚ a secound riot then took place during the infamous Notting Hill Carnival in 1976. The past 30 years have seen a steady northwards swarm of gentrification‚ with estate agents coining names like ’Hillgate Village’ for the previous working-class neighbourhoods which then sent the property prices rocketing‚ to a point where
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Carnival Cruise Lines Although sea voyages have held an aura of mystique for centuries‚ only in recent decades have the general masses been able to experience open seas and exotic ports of call as a purely recreational activity. Cruises‚ i.e.‚ sea voyages for pleasure‚ offer passengers the convenience of an assigned cabin as they sail along a fixed itinerary that concludes at their original point of sea embarkation. Almost everything about the entire cruise industry is international‚ from the
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Case assignment: “The real world of business models” Cruise line industry Carnival Cruise Lines Royal Caribbean Cruises Princess Cruises I. History With the development of the global transportation network‚ world becomes more and more smaller. Not only does the airline industry become popular‚ but also the cruise industry is given more attention. Comparing with airline industry‚ cruise line can bring a lot of fun‚ such as a disco‚ casino‚ movie theater‚ and nightclubs. The most interesting
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Situation Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence‚ which is fun. Problem Statement One area that Carnival needs to improve upon in order to stay competitive within the industry is information technology. Carnival has a large IS group‚ but the focus has been on maintenance and operations of the existing infrastructure. In
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of Strategic Growth and Organizational Effectiveness Who are the “major players” in the North American cruise industry? The “major players” in North America cruise industry are‚ Carnival‚ P&O Princess (P&OP)‚ RCC and Star Cruises Group accounted for 69% of capacity in 2002. In 2006‚ with P&O Princess now part of Carnival‚ the top three reached over than 79%. In progress the top three “major players” would increase to 81% by 2010. With the emergence of MSC Cruises as a fourth major player which is
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A. Profession in Cruise Line Industry Living and working on a cruise ship is for many people an unique experience‚ fulfilling a life-long dream to travel and meet new people. The job best suits adventurous people‚ who are willing to work hard and who strive for perfection. Compared to other industries‚ cruise lines have a much higher employee turnover rate. Many people consider cruise line jobs as life-long careers‚ change ships or cruise companies‚ go on holiday‚ or simply return to a job on
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variety of cultures. I was acquainted with a lot of nationalities from my previous work on cruise ships. When I first came to work for the Carnival Cruise Line Company‚ I did not know anything about shipboard life. I still remember my first day when I arrived in Miami‚ our port of call. I was looking at the giant floating city with a blue name printed on it: “Carnival Valor” with its slogan “The Fun Ships”. Entering that magnificent boat was slightly different from merely admiring it. I did not know
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Introduction: In 1968‚ Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships‚ with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission
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