for Business Communication case “Carnival Cruise Lines: Wreck of the Costa Concordia.” Communication Scenario Imagine that you (firstinitiallastname@carnival.com) have recently been appointed director of communication for Carnival Cruise Lines‚ working at its headquarters offices in Miami‚ Florida: Carnival Cruise Lines 3655 N.W. 87th Avenue Miami‚ Florida 33178 Phone: 1-305-599-2600 Fax: 1-305-471-4700 http://www.carnival.com Previously‚ Carnival farmed out most of its corporate
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Smartbooth and we intent in incorporating with the Carnival Cruise Lines (CCL) cruise ships. In the past few years there has been many changes in the service market. The most significant one would be the applicability of technology which benefits both guests and service providers. Since technology is evolving rapidly it is important for companies to keep up with the market trends. Our company has developed an innovative software which would aid Carnival Cruise Lines in achieving a competitor advantage
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Competitiveness of the corporation | WEAKNESSES * Safety and security * Environmental safety practices * Overtime pay issue | OPPORTUNITIES * Population * Economy | THREATS * Hurricanes * Lawsuits against the corporation * Competitors | Carnival Corporation & plc was a global cruise company and one of the largest vacation companies in the world. Owning of cruise brands‚ tour companies‚ hotels would result to the increase of the company’s total assets and there would be more products
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Case: Carnival Cruise Lines (from Lesson 1) 1. What global forces have contributed to the growth of the cruise-line industry? Some changes in the global environment were favorable to the cruise-line industry. For example‚ more ports are available to a mass market thereby increasing cruise-line industry’s destination offers. Safety precautions have also improved globally‚ adding onto the attractiveness of going on cruises as a vacation for families. As the world becomes more developed‚ cruise-line
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Case study carnival cruise lines:exploiting a sea of global opportunity Background Q&A Take Home Messsage What global forces have contributed to the growth of the cruise-line industry? the change in the competitive environment brought about by the advent of transoceanic airline service increasing discretionary incomes 2\What specific steps have Carnival Cruise Lines taken to benefit from global social changes? : Carnival has adopted many measures as follows Institude very strict security
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The Floating Resort The Floating Resort By: Brittany Contreras SCC Janelle Hoffman HRM 160 April 6‚ 2011 The Floating Resort A cruise is defined as “to make a trip by sea in a liner for pleasure‚ usually calling at a number of ports.” It is similar to a mobile resort (Dowling‚ 2006‚ p. 1). Why be on land when there is an option to travel on top of the beautiful ocean waters? The cruise industry has grown phenomenally in the last thirty-six years-from
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Contents________________________________________ Overview 3 Issue 4 Rule 4 Analysis 5 America Online‚ Inc. v. Pasieka 5 Bremen v. Zapata Off-Shore Co. 5 Bruce G. Forrest v. Verizon Communications Inc. and Verizon Internet Services‚ Inc. 6 Carnival Cruise Lines‚ Inc. v. Shute 7 Dix v. ICT Group Inc. 8 Garware Polyester‚ Ltd. v. Intermax Trading Corp. 9 Groff v. America Online‚ Inc. 10 Other Cases 11 Conclusion 12 Bibliography 13 Overview ________________________________________
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Cruise Industry Table of Contents Page 3 Executive Summary Page 4 - 6 Topic Paper Page 7 Work Cited Page Executive Summary Cruise Industry gives people the opportunity to get away on a ship that will take them away from many of their daily activities like work‚ and stress. There are many different reasons people decide to take a cruise such as value‚ convenience‚ choice‚ see new places‚ comfort‚ and even family get together. The
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consultant by Carnival Cruise Line which is the biggest cruise line in the world. The company currently has a robust name and the SWOT analyses look very fabulous. As a consultant of the Company I can guide the CEO of the company regarding the introduction
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* * * * RELAUNCHING COSTA CRUISE LINE BY: MARKETING MASTERMINDS * * * TIFFANY WINBUSH * INTEGRATED MARKETING COMMUNICATIONS PLAN * CRISTINA FRANCO JIGME SANGMO CHARLOTTE PERNY NFAMARA CEESAY AIMEE SIMEON * * * * * * * * RELAUNCHING COSTA CRUISE LINE * Executive Summary: * The plan described below its an Integrated Marketing Communications plan designed for Costa Cruise Lines by Marketing Masterminds. The
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