rP os t HKU978 NIKHIL CELLY op yo HAIER IN INDIA: BUILDING PRESENCE IN A MASS MARKET BEYOND CHINA In a short 25 years‚ Haier Inc had emerged from being a small refrigerator factory in northeast China to becoming the world’s biggest appliance seller by retail volume. It had exported to developed markets in the 1990s‚ set up factories overseas and created a global retail chain that made it an unmatched success in China. This company that made its name by exporting refrigerators
Premium Brand India Marketing
Case #4 Fighting Grime (Clorox Company) This is a fun case in that it involves branded products that students will recognize yet probably do not associate with Clorox. A good way to introduce the case could be to bring in product samples or show the brand names of their many products and ask students what they have in common? The case is short and vivid and can be assigned ahead or simply read in class. It is an easy case to grasp quickly yet provides some very clear examples of strategic
Premium Strategic management
‘one-design-suits-all’ (Research) global expansion strategy. According to the case (Hill‚ 2012‚ p. 37‚ Line 14-24)‚ IKEA applies the concept of globalization of markets when it opens a new store in a new market by using a simple yet bright method. It has 5 universal practices: 1) Open a large warehouse store designed in the blue and yellow colors of the Swedish flag and sell 8000 to 10‚ 000 items‚ from beds‚ wardrobes‚ hall furniture‚ and kitchen cabinets to candlesticks. 2) Use wacky promotions to drive
Premium Globalization Cost Price
1. Within a highly fragmented furniture market in the US‚ the top ten retailers in 2002 accounted only for 14.2% of total market share. The market was primarily split between low-en and high-end retailers. Low-end retailers primarily focused on offering a wide array of merchandise including furniture on the basis of low prices. Aside from tight margins as part of a low-pricing strategy‚ there were also several “small-store retailers” targeting college students and other consumers with constricted
Premium Customer service Sales Customer
Case Name: South East Asian Economic Crisis An economic crisis‚ which erupted in Thailand in mid-1997 and which soon spread to neighbouring countries—Malaysia‚ Indonesia‚ Philippines and South Korea— came to be popularly referred to as South-East Asian economic crisis (although South Korea is in East Asia and only the other countries are in South East Asia). A currency Crisis shows up when there is a speculative attack on the exchange rate‚ resulting in a devaluation of a pegged currency or sharp
Premium Southeast Asia Asia Malaysia
caseF&C INT CASE 4.2 F&C INTERNATIONAL‚ INC. Synopsis Over two centuries‚ the Fries family of northern Kentucky and southern Ohio built a dynasty of sorts in the flavor industry. Alex Fries‚ a German immigrant with a background in chemistry‚ settled in Cincinnati during the early nineteenth century and a few years later established a flavor company. Throughout the nineteenth and twentieth centuries‚ Fries and his descendants owned‚ operated‚
Premium Financial statements Enron
BACKGROUND AND HISTORY In 1989‚ furniture retailing worldwide was a fragmented industry in which small manufacturers and distributors catered to the demands of their local markets. Consumer preferences varied by region‚ and there were few retailers whose operations extended beyond a single country. IKEA‚ however‚ had repeatedly bucked market trends and industry norms. Over three and a half decades‚ it had built a highly profitable worldwide network of furniture stores (see Exhibit 1). COMPANY
Premium IKEA Ingvar Kamprad Stichting INGKA Foundation
Education | Ethics Case Studies Ethics Case Studies Ethics Case Study Topics Conflicts of Interest Data Acquisition Educational Concerns Health and Safety Human Subjects Research Issues of Bias Mentoring Publication Practices Responsible Conduct of Research Suggestions & Comments Have an idea for a case study? Send the Ethics Review Committee your ideas! (APS Members Only) Suggest a Case Study The APS Ethics Case Studies are a series of case studies on ethical
Premium Scientific method Education National Science Foundation
BUSI 497 Corporate Strategy Case Questions: #11 Sara Lee Corp 20 points; due Thursday‚ March 7‚ 2013 Sara Lee Corporation uses primarily a related diversification strategy. Note that questions 5 and 6 will be discussion only; no written answers required. 1. (Yair) Prepare a weighted industry attractiveness assessment similar to Table 8.1 on page 169. See Table 1 below as a template. Based on your table‚ what are your conclusions regarding the industries Sara Lee has chosen? For use
Premium Profit Financial ratios Profit margin
1.) There are three main factors that account for IKEA’s success in the furniture retailing industry: (a) its unique‚ Scandinavian designs‚ (b) its product strategy‚ and (c) its cost efficiency. a. IKEA’s simple‚ yet unique designs are undoubtedly a critical factor in its success as a furniture retailing company. In its early years‚ IKEA’s cost-focused strategy led to its manufacturing of “low-priced furniture [that] was functional at best‚ ugly at worst” (4). However‚ over the last decade
Premium Price Marketing Ingvar Kamprad