METRO Cash and Carry Executive Summary: Metro Group‚ Germany’s largest trade and retail group‚ is a major international player with sales of over €55.7 billion by 2005 and continued plans for substantial international expansion. Metro group is organized into four business units: • Real/Extra: Everyday retail hypermarket • Kaufhof: Upmarket department store chain • Media Market/Saturn: Leading Electronics Retail Chain • Metro Cash and Carry ‘Metro Cash & Carry’ stands for one of the
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1. Executive Summary Nowadays‚ consumers demand higher quality‚ variety of services for less cost‚ time and complexity in the Grocery Retail Market. Even through in different country‚ in different shopping behaviour and environment. Retailers across the world have recognized to be taken to re-evaluate their strategic direction by supply chain management application in grocery retail industry‚ to enhance the industry competitive and gain the absolute advantage as a whole. In the following paragraphs
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Phenomenon At Wal-Mart‚ "everyday low prices" is the motto. This slogan has helped create the largest business in world history with over $245 billion in revenues. It is actually three times the size of the No. 2 retailer in the world‚ France’s Carrefour. Nearly 138 million shoppers visit one of the 4‚750 Wal-Mart retail stores in the United States each week. This trade giant has eliminated tens of billions of dollars in cost efficiencies out the retail supply chain‚ passing the larger part of the
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Seasonal Changes effect the demands of the products ➢ By presenting in globally Kraft foods Came across competition from retail house brands‚ generic brands‚ regional ‚ local‚ & other multinational brands Ex: Super Markets like Tesco ‚ Carrefour
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Summary: (Taken From Harvard’s site) Although Wal-Mart‚ the world’s largest company by revenue‚ was into its 9th year of operations in China‚ its stores were still losing money. It had created a miracle in the U.S. retail industry by revolutionizing the sector’s business model and successfully implementing its model through innovative practices that enabled it to sell national brands at "Every Day Low Prices". The challenge Wal-Mart faced was whether it could transport its successful model to win
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Harmonic Solutions (plants and fertilizers) Dongguan Dingqi Cleaning Supplies Co.‚ Ltd. (Cleaning Supplies) Alex Manufacturer Sdn. Bhd. (wire mesh) Chun Hoe Trading Sdn. Bhd. (Barbed Wire) Intermediaries Tesco (reseller) Jusco (reseller) Carrefour (reseller) Aeon (reseller) Maybank (financial) Cold Storage (reseller) Yin Choon Sdn. Bhd. (distributor) Trip advisor (marketing services agency) TimeOut Kuala Lumpur (Service Agency) Taxi Auto Fare (transportation) Rapid KL (transportation)
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convenience products like those offered by the Total Group are very much based on getting high utilitarian value. Consumers choose only two simple thoughts: (1) which place is the closest? (2) which place has the lowest prices? Hypermarkets like Carrefour pursue a very aggressive price policy and offer gas at particular low prices as a way of luring customers. First Marketing Strategy of Total * To reduce the risk of cannibalization‚ Total close relatively low performing stores within trade
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Hyderabad. RETAIL CHAIN STORES: • BhartiWal-mart Pvt. Ltd. (A well known World’s No.1 Retail Chain) • Aditya Birla Retail Ltd. (Well Known chain of "More" Brand) • Reliance Retail Ltd. • Victoria Food Pvt. Ltd. (mfg. of RajdhaniBesan& Dal) • Carrefour WC & C India Pvt. Ltd. ( No.1 in Europe and No.2 in worldwide) GOVT. SUPPLIES: • H.P. State Civil Supply Corporation (HP) • Punjab State Civil Supply Corporation (Punjab) • Nafed‚ Delhi • Confed‚ Haryana • Delhi State Civil Supplies Corporation
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smaller grocery stores. The company faces many major competitors such as Costco Wholesale‚ Target‚ Cost-U-Less‚ Sears Holding‚ and Dollar General in the USA and Carrefour which come from France in worldwide. Wal-Mart was listed on the New York Stock Exchange (its ticker symbol is WMT) with an initial stock price of 32.50 per share on August 25‚ 1972 and distributed its first cash dividend $0.0001 per share on March 13‚ 1974. Besides‚ it is included in some index such as Dow Jones Composite‚ Dow Industrials
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the tag-line “Is se sasta aur achcha kahin nahin” It sells variety of merchandise at affordable rates‚ the prices of which it claims are lowest in the city. Usually the items are clubbed together for offers as on the lines of Wal-mart and Carrefour and it also offers weekend discounts. It currently operates out of more than 100 stores and top 25 stores register a cumulative footfall of 30 lakh a month on an average. 4Ps OF MARKETING "Marketing" is the promotion of products‚ especially
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