Strategic marketing management Company Information Carrefour Group‚ in the past 40 years have grown to turn out to be one of the world’s leading distribution groups. Carrefour began its journey in 1959 which was established in France by the Defforey families and Fournier. The name Carrefour came into existence as shops were located on thoroughfare‚ which literally means a place where it’s convenient to shop. Carrefour hypermarket was first opened outside France in Belgium and the first
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Background& History Carrefour is a French multinational retailer whose headquarter is located in France. Due to successful store models‚ it has become one of the largest supermarket chains in the world (Carrefour Group‚ 2012) and considered to be the second largest retail group after Wal-Mart (Member of Deloitte Touche Tohmatsu Limited‚ 2013). Carrefour operates their stores all over the world‚ especially in three major markets: Asian‚ Europe and Latin America (As figure 1 shown). Alexandre (2000)
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GENERAL o DEMOGRAPHIC • Carrefour operates in 29 countries around the world. World population is rising‚ geographic distribution of populations is shifting‚ world population is aging rapidly‚ ethnic mixes in developed countries are changing rapidly‚ and average household incomes are increasing. • The demographic environment presents both opportunities and threats for Carrefour. Increases in population size and household incomes help to expand the market in which Carrefour operates. However‚ changes
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Wal-Mart Stores (WMT) Founders Facts and Trivia: On May 9‚ 1950‚ Sam Walton opened up Walton ’s 5&10 in Bentonville‚ Arkansas. The first store with the Wal-Mart name was opened in 1962 in Rogers‚ AR‚ financed 95% by Sam Walton himself. Wal-Mart ’s Headquarters: The corporate headquarters of the world ’s largest retail company‚ Wal-Mart‚ are located in Bentonville‚ AR‚ where founder Sam Walton started it all. The Mission Statement and Purpose of Wal-Mart (WMT) Wal-Mart ’s advertised
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Report 2011 - 3 1 Consolidated Financial Statements Management’s discussion and analysis year ended December 31‚ 2011 Management’s discussion and analysis year ended December 31‚ 2011 This is a free translation into English of the Carrefour Group’s financial report for 2011 which is issued in the French langague‚ and is provided solely for the convenience of English speaking users. Sales and earnings performance MAIN EARNINGS INDICATORS (in millions of euros) 2011 81‚271 2
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CASE STUDY CARREFOUR IN ASIA MANAGERIAL FINANCE (FIN 745) EXTERNAL ENVIRONMENT 1. GENERAL 1.1. DEMOGRAPHIC Carrefour operates in 29 countries around the world. World population is rising‚ geographic distribution of populations is shifting‚ world population is aging rapidly‚ ethnic mixes in developed countries are changing rapidly‚ and average household incomes are increasing. The demographic environment presents both opportunities and threats for Carrefour. Increases in
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EXTERNAL ENVIRONMENT • Demographic: | |China |Japan |Malaysia | |Carrefour |29 |84‚000 |50 | |Metro |22 |46‚900 |45 | |Ito-Yokado |12 |27‚238
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Carrefour in the French translation of Greek word means plaza‚ or the marketplace. In the year of 1959‚ Carrefour was established in France of a town called Annecy by Marcel Fournier and Louis Defforey. Both of the founders are come from successful‚ enterprising families‚ who want to develop their own business by building large supermarkets. Marvel Fournier has set up a department store Grand Magasin de Nouveautés Fournier d’Annecy and have close relation with the Casino supermarket company‚ whereas
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STRATEGIC PLANNING AND MANAGEMENT Fages Gaspard Introduction of the company Main address: Carrefour S.A.‚ BP 419-16‚ 75769 Paris Cédex1 6 Avenue Raymond Poincaré‚ Paris 75116‚ France Tel: +33 1 53 70 19 00 Fax: +33 1 53 70 86 16 Website: www.carrefour.com Carrefour is the world’s second largest retailer in terms of sales. Truly global player with operations in over 35 countries. Major formats are hypermarkets‚ supermarkets and discount stores. Well known for entering
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CARREFOUR CHINA‚ BUILDING A GREENER STORE Edizcan İkizoğlu Ertuğrul Ozan Özbahar Sırma Karakaya IE457|Case 2 Report Bilkent University November‚ 2013 I.SUMMARY In 1995‚ Carrefour entered China‚ with its first store opening in Beijing. By June 2006 the company was operating 73 hypermarkets in 29 Chinese cities and it was the number one foreign retailer in China having the fastest growing rate among its competitors [1]. The company planned to open 100 new stores in 2006-07 because the
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