website‚ companies. One factor with short examples PREPARE EXAMPLES to tell a ‘story’ (7-10) – PRINT OUT!!! (Link to PESTL‚ teach about standardization/ adaptation of 4Ps) HOW WOULD YOUR PRODUCT BE MARKETED? * ASEAN MARKETING * REGIONAL MARKETING * FMCG (Carrefour‚ Tesco) * Automobiles – how are cars seen in SG and in other countries (high involvement‚ luxury good or normal good?) India: Lano‚ US States: Land Rover * Food – Instant Noodles? (CP brand – Thailand)
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WIGGO Expansion to Indonesia Market Feasibility Study Report 2012 Prepared for: Board of Commissioners of WIGGO Retail Plc. A report researched and published by: Hananto Consulting Ltd (Jan 2013) Name : Djati Hananto S Student ID : STU34874 Word Count : 4265 Submission Deadline : 21 January 2013 The contents of this report are intended to fulfill the assignment in Marketing Management Assignment of ARU MBA Project Management program. All concerned entities such as
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food and beverage exports totalled US$468.3 million‚ making Indonesia New Zealand’s 11th largest export destination.i In November 2011‚ Indonesia provided formal notification of the completion of its internal ratification procedures to enable the ASEAN – Australia – New Zealand Free Trade Agreement (AANZFTA). From 10 January 2012‚ AANZFTA will open up considerable opportunities for New Zealand businesses. The agreement will allow duty / tariff free access to over 90 percent of New Zealand goods and
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Master of Business Administration Strategic Management Carrefour Misadventure in Russia Supervised By Submitted By John Kalmus Muhammad Omair STU 22782 Submitted To IBAM Word Count 3898 Submission Date 22 January 2011 Carrefour strategy is comprised of following components Organic‚ Sustainable and Profitable growth Fast return on capital employed Market Leadership through Acquisition Carrefour started business in 1963 by introducing the idea of hyper market by providing thousands
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Should Carrefour enter the Indian Market? Business Case Analysis Robert Kane March 17‚ 2011 Symptoms Carrefour‚ the second largest multi-brand retailer in the world behind Walmart‚ has been trying for years to become a major player in India’s retail market. India is one of the largest retail markets in the world. It is the second most populous country in the world with one billion people‚ and over 200 million of those people are considered middle class‚ and the household income continues
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The Historical Development of Carrefour and its Competitive Advantage in Taiwan- An Analysis on the Basis of Customer Value Pei CHAO Assistant Professor‚ Department of Marketing and Distribution Management National Koahsiung First University of Science and Technology 1 University Road‚ Yuanchau‚ Kaohsiung 824‚ Taiwan‚ R. O. C Tel: 886-7-6011000 ext. 4224; Fax: 886-7-6011043 E- mail: peichao@ccms.nkfust.edu.tw Hitoshi TSUCHIYA Senior Instructor‚ Department of Marketing and Distribution
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| The strategy of Carrefour | | | Summary I- Introduction 3 I- Historic 4 II- Characteristics of supermarket distribution 5 a) Porter’s five 5 b) PESTEL 7 c) SWOT 9 III- Strategies in France 10 IV- International strategy of Carrefour 11 V- The new markets and the future 12 VI- Suggested strategies 13 VII- Conclusion 14 VIII- Bibliography 15 I- Introduction Carrefour was the first supermarket created in France and also in the world
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Case: Carrefour S.A. introduces topics of international finance including interest-rate parity‚ currency risk and the Eurobond market. Case study Group 7 : Carrefour S.A. In the summer of 2002‚with total sales of (euro) EUR53.9 billion from more than 5‚200 stores‚ Carrefour S.A. was Europe’s largest retailer. Over the past four years‚ Carrefour’s growth had occurred almost entirely outside France and included several large acquisitions. In the past‚ Carrefour management had generally financed
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Contents 1 Executive Summary 3 2 Introduction 3 3 Country analysis Indonesia 4 3.1 General Overview 4 3.2 Analysis of Macro-Environmental Framework in Indonesia 4 4 Analysis of regional organisation ASEAN 5 4.1 General overview 5 4.2 The Three Pillars of ASEAN 6 5 Ben & Jerry’s Analysis 7 5.1 SWOT Analysis of Ben & Jerry’s 7 6 Industry/sector analysis 9 7 Mode of Market Entry Analysis and recommendation 11 7.1 Comparison of Entry Modes 11 7.2 Recommendation
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Recommendation The concepts from Sun Zi’ a Art of War and Business Strategies applied by Carrefour is sufficient and effective‚ so just keep up with those concepts and Carrefour will do fine in the future. Otherwise‚ they could also apply some of other concepts from Sun Zi to even strengthen their business and to even secure a more stable success from future uncertainties. Carrefour should open more famous restaurant inside such as famous retailer shop to attract more customer traffic. Besides‚
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