BUS272 The Changing Economies of Asia Unit Information and Learning Guide Semester 1‚ 2014 This information should be read in conjunction with the online learning materials which can be found on your MyUnits page. Unit coordinator Name: Professor Malcolm Tull School: Management and Governance Phone: +61 8 9360 2397 Email: M.Tull@murdoch.edu.au © Published by Murdoch University‚ Perth‚ Western Australia‚ November 2014. This publication
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Question : How would you describe Fernandes’ entrepreneurial strategy? 1. General. Tony Fernandes was a risk taker; he bought his airline without prior knowledge about aviation as well as firsthand experience with the airline industry. He said in one of the interviews‚ “Go with your gut‚ give it your best bet and you may fail‚ but don’t give up” (INSEAD Knowledge‚ 2007). This statement shows the type of the person that he is. He is an independently-minded person who knows when to trust his gut
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03/10/2012 Evolution de cette zone pacifique‚ dès origines jusqu’à la 2ème Guerre Mondiale. Pacific region : APEC‚ Asia‚ Australia‚ New Zealand‚ Aborigines‚ surf‚ beaches‚ kangaroos‚ Islands‚ Hawaii (-> Pearl Harbor)‚ biggest ocean in the world. Pacific (zone‚ area) ocean‚ Asia pacific‚ pacific rim countries. Origin of the name ‘Pacific’: 1521 Magellan coined the word‚ he thought the ocean was calm that came as a mistake. Ancient maps: Pacific Ocean/ south sea Bougainville‚ la Perouse‚
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Question 1 Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units
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No.: |1 | |Degree Title: |Asia Pacific Business | |Question No. & Title: |2. Has state played a leading role in upgrading technologies in the | | |Asia Pacific? Answer with reference to relevant theories and use | | |comparative country and/or corporate examples
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China Traditionally‚ the main distribution channel for insurance in China has been through agents. However‚ with the introduction of bancassurance this has changed. The bancassurance models followed in China are distribution and joint ventures. The effect of bancassurance in the first quarter of 2010‚ was an increase in total premium income to $26.91 billion‚ up 44% compared with the same period of 2009‚ this represents 8% higher compared to the overall insurance industry growth within the same
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Porter’s 5 forces analysis on Air Asia 1. Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty‚ then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air asia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete
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market‚ the intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience
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Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia‚ Dato
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Sales and Marketing 5 1.5 Organization Structure 7 1.6 Market Share 8 1.7 SWOT Analysis 9 2 IT for Managers 10 3 E-Business and E-Commerce 11 3.1 Uses of E-Commerce in AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion
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