Stakeholders Carrefour Group Employees as stakeholders: Carrefour is planning to become distinction from others in terms of human resources management and social responsibility in all the countries where it operates. Attracting‚ training‚ supporting and retaining loyalty while remaining open to people from a diverse range of backgrounds. The group do its best to ensure that all employees fulfill their potential and perform to the best of their abilities. Carrefour recruits 90% of its
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Company Choice I decide to talk about Carrefour; French group’s retail sector. In 2009‚ the second global group of the industry in terms of sales behind Wal-Mart. Founded in 1959 in Annecy‚ it is present in Europe‚ South America and Asia‚ as well as in other areas of the world in the form of local partnership. In 1999‚ the company merged with the French group Promodès‚ one of its main competitors‚ and thus became the number one European supermarkets. The Carrefour Group has published a 2008 turnover
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Strategic marketing management Company Information Carrefour Group‚ in the past 40 years have grown to turn out to be one of the world’s leading distribution groups. Carrefour began its journey in 1959 which was established in France by the Defforey families and Fournier. The name Carrefour came into existence as shops were located on thoroughfare‚ which literally means a place where it’s convenient to shop. Carrefour hypermarket was first opened outside France in Belgium and the first
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BSTR/363 IBS Center for Management Research Carrefour’s Misadventure in Russia This case was written by P. Indu‚ under the direction of Vivek Gupta‚ IBS Center for Management Research. It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. License to use for the MBA Program‚ Group J‚ Icfai University Tripura. Licensed to print 1000 copies‚ 02 August‚ 2011. License
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Google Inc. in China (Case Analysis) Submitted by: Inecito P. Labadan II July 30‚ 2012 POINT OF VIEW Tom MacLean PROBLEM Tom Maclean is in dilemma of identifying the possible appropriate course of action he would take‚ acknowledging all negative attention of Google‚ Inc. entering the Chinese territory through the development of Google.cn‚ a search engine residing in China. OBJECTIVES * To provide the best possible course of action that is appropriate for Tom Maclean to communicate
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WALMART-China CASE ANALYSIS Walmart-world’s largest retailer‚ is a successful as a king of retailing in US market. After this success‚ Wal-Mart Stores started eyeing areas beyond its home country and looking at unchartered waters in the overseas markets. Wal-Mart’s mature discount concept and business model were ready to be exported. The management firmly believed that consumers were alike everywhere around the world in searching for quality products at great prices and desiring to be treated
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Carrefour is an international hypermarket chain that originated in the French territory in the year 1957. Right from the time of its foundation‚ the company has been on an expansion spree and today has its reach throughout the world. The company has € 108 billion in yearly turnover and a profit of 385 million Euros annually. It holds the distinction of employing 495‚000 employees across the globe. and operates 1‚530 hypermarkets‚ supermarkets in over 33 countries worldwide. In addition to that
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Carrefour adopted several good strategies that contributed to their success in China. They placed a strong focus on their pricing strategies‚ choice of location‚ supplier control‚ localization‚ and their supply chain management. In order for Carrefour to reduce operational costs and enhance their product line‚ they adopted a system‚ the Global Procurement System‚ in which centers were obtained to find low cost suppliers for the company’s hypermarkets around the world. As China’s products grew
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group) should read Case Study Carrefour‚ and elaborate the following issues related to the Case with justifiable theories. 1. Since 2004‚ Carrefour has been in a re-launching process‚ because of a growing competition both on a worldwide level and in many specific country markets. Conduct a SWOT analysis for the group and discuss critically the multi format approach in this context. 2. Conduct General environment analysis with justifiable theories. 3. Conduct Industry environment analysis with justifiable
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powerfully motivate employees to work and share knowledge and adopt a play-safe strategy in internationalization. As for the number two player—Carrefour‚ they provide customers with one-stop shopping‚ lowest price‚ fresh products‚ self-served shopping in a hypermarket with free parking lots. In contrast to Wal-Mart’s internationalization strategy‚ Carrefour expands to foreign markets faster and more flexible than their counterpart. Wal-Mart founded by Sam Walton adopted circumventing strategy
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