Company Choice I decide to talk about Carrefour; French group’s retail sector. In 2009‚ the second global group of the industry in terms of sales behind Wal-Mart. Founded in 1959 in Annecy‚ it is present in Europe‚ South America and Asia‚ as well as in other areas of the world in the form of local partnership. In 1999‚ the company merged with the French group Promodès‚ one of its main competitors‚ and thus became the number one European supermarkets. The Carrefour Group has published a 2008 turnover
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......................................................................................................................................................................................................................... 3 2.0 Company Overview of Carrefour ........................................................................................................................................................................................................ 3 2.1 Company Portrait ....................
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Giorg i Gogava To: Mr. David Wikla uri Case # 12.1 Carrefour Expands Abroad 1. What is the biggest competitive threat facing Carrefour as it expends to global market ? There are many competitive threats facing Carrefour in the global environment such as competitive rivalry‚ low switching costs etc. but in my opinion the biggest threat which Carefour is facing is threat of substitution because the only real competitive advantage of Carrefour for example in China at first stage is not it’s well
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Content Page COVER PAGE 1 CONTENT PAGE 2 ABOUT CARREFOUR 3 FACTORS THAT IMPORTANT TO CARREFOUR 3 INTERNATIONAL MARKETING RESEARCH 11 CARREFOUR EMERGING MARKETS IN SINGAPORE 18 INTERNATIONAL TRADE BARRIERS 21 CARREFOUR MARKET-ENTRY STRATEGIES 26 REFERENCE 36 About Carrefour Over the past 40 years‚ the Carrefour group has grown to become one of the world’s leading distribution groups
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of great uncertainty and increasing volatility in the overall business climate‚ Carrefour‚ the world’s second largest retailer aims to accelerate growth. Through a strategic lens‚ we seek to review and identify the various key areas that Carrefour need to focus so as to gain a stronger foothold in Asia. 1.1 The Research Background The purpose of the assignment is to analyze the business environment of Carrefour and ensure strategic integration of its people and policies with the aim of bringing
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RETAIL INNOVATIONS CASE STUDY Carrefour: Hypermarket Reinvention Carrefour’s approach to revitalizing its hypermarket format and key action points for retailers looking to improve their large format store sales Reference Code: CM00028-002 Publication Date: December 2010 OVERVIEW Summary Verdict’s Retail Innovations case studies are new for 2010. Each profile provides an evaluation of a company that stands out due to a set of unique characteristics‚ or a particular strategic initiative
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Strategic marketing management Company Information Carrefour Group‚ in the past 40 years have grown to turn out to be one of the world’s leading distribution groups. Carrefour began its journey in 1959 which was established in France by the Defforey families and Fournier. The name Carrefour came into existence as shops were located on thoroughfare‚ which literally means a place where it’s convenient to shop. Carrefour hypermarket was first opened outside France in Belgium and the first
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Carrefour Introduction Carrefour one of the biggest retailers in Europe‚ which is working with the shopping area and discounters in the world. The company is headquartered in Paris‚ France.) The company started in France in 1959 and opened its first supermarket in 1960. The first major changes and expansions‚ which that it went through‚ were between the 70s and the 80s‚ a period that saw the stocks of the company being floated in 1970 in the Paris bourse. In 1970 the company presented in stock
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analysis is to highlight how Carrefour has financed its growth over the last four years i.e. 1968 through 1971 with the help of the Statement of Sources and Uses (Exhibit 1). In addition‚ the financing needs for the projected growth of the company will be reported and analyzed briefly. For this purpose Pro-forma Income Statements (Exhibit 2) and Pro-forma Balance Sheets (Exhibit 3) have been prepared for the next four years (1972 through 1975). From 1968 to 1971‚ Carrefour has used trade notes extensively
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threats while expanding their global market; they featured many products like groceries‚ toys‚ furniture‚ fast food and also financial services‚ all under one roof. The first hypermarket was opened in 1963 with the help of French government. By 1973 Carrefour became world’s most global retailer with 15‚000 stores globally. When Careefour established its first hypermarket in Philadelphia US‚ and other unit in US‚ but then shut down both the store soon. The problem was some customers found the store too
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