GENERAL o DEMOGRAPHIC • Carrefour operates in 29 countries around the world. World population is rising‚ geographic distribution of populations is shifting‚ world population is aging rapidly‚ ethnic mixes in developed countries are changing rapidly‚ and average household incomes are increasing. • The demographic environment presents both opportunities and threats for Carrefour. Increases in population size and household incomes help to expand the market in which Carrefour operates. However‚ changes
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Arkansas. The first store with the Wal-Mart name was opened in 1962 in Rogers‚ AR‚ financed 95% by Sam Walton himself. Wal-Mart ’s Headquarters: The corporate headquarters of the world ’s largest retail company‚ Wal-Mart‚ are located in Bentonville‚ AR‚ where founder Sam Walton started it all. The Mission Statement and Purpose of Wal-Mart (WMT) Wal-Mart ’s advertised mission statement and its advertising slogan are the same: "We save people money so they can live better." In
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Background& History Carrefour is a French multinational retailer whose headquarter is located in France. Due to successful store models‚ it has become one of the largest supermarket chains in the world (Carrefour Group‚ 2012) and considered to be the second largest retail group after Wal-Mart (Member of Deloitte Touche Tohmatsu Limited‚ 2013). Carrefour operates their stores all over the world‚ especially in three major markets: Asian‚ Europe and Latin America (As figure 1 shown). Alexandre (2000)
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CASE STUDY CARREFOUR IN ASIA MANAGERIAL FINANCE (FIN 745) EXTERNAL ENVIRONMENT 1. GENERAL 1.1. DEMOGRAPHIC Carrefour operates in 29 countries around the world. World population is rising‚ geographic distribution of populations is shifting‚ world population is aging rapidly‚ ethnic mixes in developed countries are changing rapidly‚ and average household incomes are increasing. The demographic environment presents both opportunities and threats for Carrefour. Increases in
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A Comparative Study of Strategies Adopted by Wal-Mart and Carrefour in China: A Resource-Based Perspective By Yue‚ LIU September 2007 Acknowledgements I appreciate my dissertation supervisor Dr Wang‚ for his continuous patience‚ support‚ guidance and constructive comment throughout the period of my dissertation. I would like to thank the professors and lectures from whom I learned a lot throughout my master year. I also would like to show my gratitude to Nottingham University Business
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Carrefour in the French translation of Greek word means plaza‚ or the marketplace. In the year of 1959‚ Carrefour was established in France of a town called Annecy by Marcel Fournier and Louis Defforey. Both of the founders are come from successful‚ enterprising families‚ who want to develop their own business by building large supermarkets. Marvel Fournier has set up a department store Grand Magasin de Nouveautés Fournier d’Annecy and have close relation with the Casino supermarket company‚ whereas
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EXTERNAL ENVIRONMENT • Demographic: | |China |Japan |Malaysia | |Carrefour |29 |84‚000 |50 | |Metro |22 |46‚900 |45 | |Ito-Yokado |12 |27‚238
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RETAIL INNOVATIONS CASE STUDY Carrefour: Hypermarket Reinvention Carrefour’s approach to revitalizing its hypermarket format and key action points for retailers looking to improve their large format store sales Reference Code: CM00028-002 Publication Date: December 2010 OVERVIEW Summary Verdict’s Retail Innovations case studies are new for 2010. Each profile provides an evaluation of a company that stands out due to a set of unique characteristics‚ or a particular strategic initiative
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SPACE AND PLACE Temeca DeCosey February 28‚ 2011 Marketing is extremely important in any business. As stated in Mullins & Walker (2010)‚ “marketing involves decisions crucial to the success of every organization‚ whether large or small‚ profit or nonprofit‚ manufacturer‚ retailer‚ or service firm.” (p. 4). In this new economy and web-savvy age that we are living in‚ companies must be able to have not just a physical place for the organization but a digital space for it as well to compete
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......................................................................................................................................................................................................................... 3 2.0 Company Overview of Carrefour ........................................................................................................................................................................................................ 3 2.1 Company Portrait ....................
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