GENERAL o DEMOGRAPHIC • Carrefour operates in 29 countries around the world. World population is rising‚ geographic distribution of populations is shifting‚ world population is aging rapidly‚ ethnic mixes in developed countries are changing rapidly‚ and average household incomes are increasing. • The demographic environment presents both opportunities and threats for Carrefour. Increases in population size and household incomes help to expand the market in which Carrefour operates. However‚ changes
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CASE STUDY CARREFOUR IN ASIA MANAGERIAL FINANCE (FIN 745) EXTERNAL ENVIRONMENT 1. GENERAL 1.1. DEMOGRAPHIC Carrefour operates in 29 countries around the world. World population is rising‚ geographic distribution of populations is shifting‚ world population is aging rapidly‚ ethnic mixes in developed countries are changing rapidly‚ and average household incomes are increasing. The demographic environment presents both opportunities and threats for Carrefour. Increases in
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Background& History Carrefour is a French multinational retailer whose headquarter is located in France. Due to successful store models‚ it has become one of the largest supermarket chains in the world (Carrefour Group‚ 2012) and considered to be the second largest retail group after Wal-Mart (Member of Deloitte Touche Tohmatsu Limited‚ 2013). Carrefour operates their stores all over the world‚ especially in three major markets: Asian‚ Europe and Latin America (As figure 1 shown). Alexandre (2000)
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EXTERNAL ENVIRONMENT • Demographic: | |China |Japan |Malaysia | |Carrefour |29 |84‚000 |50 | |Metro |22 |46‚900 |45 | |Ito-Yokado |12 |27‚238
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......................................................................................................................................................................................................................... 3 2.0 Company Overview of Carrefour ........................................................................................................................................................................................................ 3 2.1 Company Portrait ....................
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RETAIL INNOVATIONS CASE STUDY Carrefour: Hypermarket Reinvention Carrefour’s approach to revitalizing its hypermarket format and key action points for retailers looking to improve their large format store sales Reference Code: CM00028-002 Publication Date: December 2010 OVERVIEW Summary Verdict’s Retail Innovations case studies are new for 2010. Each profile provides an evaluation of a company that stands out due to a set of unique characteristics‚ or a particular strategic initiative
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barriers to entry Difficult and confusing government regulation Problem Statement 1. Carrefour failed in creating brand recognition and familiarity within Russia. 2. Carrefour did not allow ample time to gain the expected market share in Russia. 3. Carrefour’s first three store locations in Russia were not in ideal areas. Problem Analysis To establish a loyal following of customers and increase market share‚ Carrefour needed to develop brand recognition within Russia in a very short time. Since the
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International Borrowing at Carrefour S.A. Briefly discuss the background of Carrefour SA and its financing practices. What are the borrowing alternatives? Carrefour S.A. is operating as a chain of hypermarkets‚ combining a supermarket‚ drugstore‚ discount store and gas station. Carrefour is originating from France‚ however‚ during 40 years it has expanded its operations to ten other European countries‚ six South and North American countries and nine Asian countries. The largest sales and profits
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A Comparative Study of Asia Strategy: Wal-Mart versus Carrefour Miao-Que Lin Fu Jen Catholic University‚ China. Wen-Kuei Liang Tatung University‚ China. Abstract Wal-Mart‚ the number one retailer in the world‚ persistently maintain three fundamental beliefs—respect everyone‚ total-solution service‚ and in search of highest quality—to shape their unique corporate culture. They insist lowest price every day‚ carry out total solution services‚ effectively control the cost of global logistics
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Brazil‚ Argentina‚ Taiwan‚ Mexico‚ and Asia. The company operates its stores under 17 banners‚ including hypermarkets (Carrefour)‚ supermarkets (Champion‚ GB‚ GS‚ Norte)‚convenience stores (8 á Huit‚ SHOPI‚ Marché Plus)‚ hard discount stores (Dia%‚ Ed)‚ cash-and-carry stores (Promocash)‚ mini markets (PROXi) and food service stores (Prodirest). Other banners of the company include Puntocash‚ docks MARKET and an online store. SWOT analysis Since 2004‚ Carrefour has been in a re-launching process‚ because
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