Background of the company Air Asia Berhad is the name of the company who brings the name of the country‚ Malaysia to be known throughout the world. Air Asia Berhad was known as the only Malaysian-based low cost airline and also holds the status of a pioneer of low-cost travel in Asia. Air Asia was first established during the year of 1993 where during that time‚ it is a bad time for aviation industry to survive‚ but it becomes miracle‚ when Air Asia managed to survived and become the leader in providing
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years‚ India took pride in its role as leader of the Non-Aligned Movement and viewed itself as the primary defender of the rights of the less developed countries. In the past few years‚ New Delhi has expanded its strategic vision‚ most noticeably in Asia‚ and has broadened the definition of its security interests. While India has focused special attention on cultivating ties to the United States since 2000‚ the overall thrust of its foreign policy has been to seek geopolitical partnerships in multiple
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people affecting their culture. Buddhism started approximately in the 6th century BCE‚ starting with the birth of the Buddha in India. The religion then spread through Central Asia‚ East Asia‚ and Southeast Asia (Keown). Among many branches of Buddhism‚ Mahayana has been diffused from first west‚ north‚ and east throughout East Asia (Skilton). The fundamental principles of Mahayana are liberation from suffering and the belief in the existence of Bodhisattva. Bodhisattva is someone who achieved Nirvana
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International Relations Of Asia STRATEGIC GEOMETRY "This is the only region in the world where so many combinations and permutations of two- three and four- and even two plus four or three plus three- power games can be played on the regional chessboard with all their complexities and variations." introduction The concept of strategic geometry comprises the notion that that the interactions and interconnections between a number of political actors within a particular system of international
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Sankarapally Road‚ Hyderabad 501 504‚ Andhra Pradesh‚ India or email: info@icmrindia.org www.icmrindia.org BSTR/363 Carrefour’s Misadventure in Russia “In the space of just four months‚ Russia has gone from a “strategic priority” to an afterthought at Carrefour‚ the giant French retailer.”1 - New York Times‚ in October 2009. “Carrefour’s pending exit underlines the fact that Russia remains a highly challenging market despite its fundamental draw. Although MGR (Mass Grocery Retail) sales are forecast to
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OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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While democracy in the Asia and Pacific has been growing rapidly‚ maturity of its democracy is still being questioned. Maturity of democracy is determined by high quality of democracy through where three main areas are in place including law enforcement‚ economic development and consolidated democratic institutions. The problem with third wave of democracy (Huntington‚ 1991) is that the change of political system from authoritarian to democracy does not automatically follow with the change in
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Imperialism of Africa and Asia had both good and bad effects. The people of Africa and Asia may not have directly benefited from imperialism‚ but overall what happened was necessary for the continents to compete with the rest of the world. The African people benefited when the slave trade was abolished. They gained technological advancements by industrializing. The longest lasting effect imperialism had on Africa and Asia is that they were able to function and participate with other nations in global
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ACTIVE VOLCANOES IN ASIA Asia contains 60 percent of the world’s population and some of the most active volcanoes. The region has a varied geography from the jungles of Indonesia to the deserts of Saudi Arabia. Volcanoes of Afghanistan : Afghanistan has a complex geology and tectonic history. Active volcanoes are located in eastern afghanistan‚ in a region that marks the collision zone with the Indian plate. The country contains mostly rugged mountains‚ with plains in north and southwest
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Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding‚ to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone can fly"‚ AirAsia became the first successful low cost and ticket-less
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