International Management & Negotiations Yum! Brands in China – A Success Story Table of Contents 1 Yum! Brands 1 2 Expansion in China 1 3 Yum! Brands vs McDonalds in China 2 4 Main Brands 3 4.1 KFC 3 4.2 Pizza Hut 4 4.3 Taco Bell 6 4.4 Local Brands 7 5 Success Factors 10 5.1 Management 10 5.2 Globalization vs Localisation 10 5.3 Life Style and Leisure Restaurants 11 5.4 Employment 11 5.5 Partnerships 11 5.6 Distribution Network 12 5.7 Expansion
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CHINA AN ECONOMIC OVERVIEW The rapid rise of China as a major economic power within a time span of about three decades is often described by analysts as one of the greatest economic success stories in modern times. From 1979 (when economic reforms began) to 2011‚ China’s real gross domestic product (GDP) grew at an average annual rate of nearly 10%. From 1980 to 2011‚ real GDP grew 19-fold in real terms‚ real per capita GDP increased 14-fold‚ and an estimated 500 million people were raised
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determine a specific market entry. We focus our study on Tesco’s presence in China‚ an emerging global super power with major influences in today’s global market place. Many multinationals have been frequently expanding operations to China with the vision of potential long-term growth. We will draw on the advantages and disadvantages it gained from the original mode of entry firstly in 2004 through its Joint Venture (JV) Acquisitions. We aim to demonstrate Tesco’s market-seeking motives behind
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(3-1) Greene Sisters has a DSO of 20 days. The company’s average daily sales are $20‚000. What is the level of its accounts receivable? Assume there are 365 days in a year. AR = $400‚000 (3-2) Vigo Vacations has an equity multiplier of 2.5. The company’s assets are financed with some combination of long-term debt and common equity. What is the company’s debtratio? D/A = 60% (3-3) Winston Washers’s stock price is $75 per share. Winston has $10 billion in total assets. Its balance sheet shows
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the decision process involved. Case Study: Tetra Pak in China Tetra Pak‚ a multi-national company headquartered in Sweden‚ is a world leading company in producing machines and materials for packaging beverages. As a supplier in B2B market‚ Tetra Pak holds about 75% shares of world’s aseptic packaging market. In 2005‚ its net sales income was about 8.1 billion Euros. In 1985 Tetra Pak officialy entered China and founded Tetra Pak China Ltd. Co. Was founded in 1985. Based in Hong Kong initially
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prominent challenges facing China in coming years: dependence on imported oil‚ rising ratio of energy consumption to GDP‚ and environmental degradation (Fewsmith 246). While all of these issues are in one way or another being discussed by China’s policy makers‚ they are far behind the U.S. in amending their policies for the better. For example‚ though China’s energy bureau has doubled their staff from 50 to 112‚ this number is still minuscule compared to the US Department of Energy’s 14‚713 staff members. - China has
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in these events? The case study presents a perspective of the underlying troubles within China - Intel Corporation management styles that is flanked between a western corporate functioning and eastern philosophies deterring a smooth management change process and raising questions on decision making and directing people towards a common goal of the company. Charles Tang originally a native from China has recently moved back from US as Intel’s new marketing head; however the employees and officials
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an organization‚ succeed in their leadership role in healthcare. This paper will identify important aspects of governmental or other agency such as Joint Commission on the Accreditation of Healthcare Organizations (JCAHO) that governs the health care industry or a particular segment of the industry. In addition‚ this paper will also identify the Joint Commission on the Accreditation of Healthcare Organizations (JCAHO) role‚ the impact it has on healthcare‚ the examples how they carry out their duties
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eBay: How can eBay build its culture in China I. Overview eBay is an online provider of marketplaces for the sale of goods and services. It also provides commerce‚ platforms‚ online payments services and online communications. It offers products and service to individuals and businesses. Established in 1995‚ the company operates in the US and other international markets with employs 16‚400 people. eBay keeps its leadership position in the new industry – C2C (consumer to consumer) (Ou and Banerjee
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1. What are the functions performed by the marketing and distribution channels for cosmetics products? Which of these functions are most important? Why? Distribution Channels in the cosmetics industry consist of individuals and firms‚ involved in the process of making cosmetic products or services available to consumers. Marketing channels make possible the flow of goods from a producer‚ through intermediaries‚ to a buyer. Intermediaries perform 3 basic functions - Transaction‚ Logistical‚ Facilitating
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