customers or other data source. Carrefour marketers use geographic segmentation because they know where to sell their product to increase advertising and sales effect. For example‚ there are different numbers of population among each state in Malaysia then Selangor state consist of most highest population with 51026000 peoples. Therefore‚ Carrefour should put more attention in Selangor state as the geographic in Selangor is stronger compare than other state. Carrefour outlet at Selangor state are Subang
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Pestel Analysis of Mobile Phone Industry Political Mobile phones have now become a tool with which political parties can directly target voters. People with smartphones can now receive video advertisements and messages via the internet. According to the Economic Intelligence Unit (2012)‚ 83% of Americans who own a smartphone or tablet are registered to vote. This new gimmick is called “m-campaigning” and is currently most common in America. Barack Obama and Mitt Romney are both using this as
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PESTLE ANALYSIS OF CHINA Introduction Location: It is Northwest of the Tibet. The greater part of the country is mountainous. Its principal ranges are the Tien Shan‚ the Kunlun chain‚ and the Trans-Himalaya. These separating China from South and Central Asia. Mt. Everest (8‚848 m)‚ lies on the China–Nepal border‚ while the world’s second-highest point‚ K2 is situated on China’s border with Pakistan. Capital:- Beijing World’s second-largest country by land area‚and the third- or fourth-largest
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PESTEL ANALYSIS- POLITICAL- • Liberal policies of the Indian government make it easier for foreign retailers to compete with Indian retailers thus increasing the competition. Indian government has given signs of dropping its traditionally protectionist stance and opening up its retail market to greater overseas investment. In 2007 it eased restrictions on foreign investment‚ allowing overseas retailers to own 51% of outlets as long as they sell only single-brand goods. • Government
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MARKETING PLAN For McDonald’s By: Ali Shaafy‚ Zomin Yazeed & Azima Ahmed Situational Analysis PESTEL Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern
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RESPONSIBILITY FOR UNIT CHOICE Students are advised that‚ while the course advisers will endeavour to give every possible assistance and advice concerning unit choice‚ the onus is on students to ensure that units selected meet degree regulations and requirements. This is not the faculty’s responsibility and the faculty takes no responsibility for error in unit selection. For more details on responsibilities‚ students must refer to the education policy and become familiar with the section on responsibilities
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ABU DHABI POLICE Name Institution Outline 1. Type of business 2. Mission and Goals 3. Customer Value Proposition 4. Customers of Abu Dhabi Police 5. Value adding 6. PESTDL Model Macro-Environment Political factors Economic factors Social factors Technological factors Demographic factors Legal factors 7. Roles and functions of the HRM Type of Business Abu Dhabi Police is a bureaucratic organization set with the aim of
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PESTEL/ PESTLE/ PEST Analysis of hospitality industry Traditionally PESTEL analysis was known as the PEST analysis and only in the modern times did the use of the word PESTLE came into being. Social part of the PEST is split into environmental factors too as those have a significant role in the strategic management these days. Along with that economic factors are split into legal factors for the same previously mentioned reason. Political Environment “These refer to government policy such as
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MANAGING SERVICE QUALITY (Application in Carrefour Retail Store) Individual Assignment of Operation Management by : Yessy Saputra MMR 39 – 151091013 PRASETIYA MULYA BUSINESS SCHOOL MAGISTER MANAGEMENT REGULAR PROGRAM JAKARTA 2010 Dalam industri jasa‚ salah satu faktor penting yang perlu diperhatikan oleh perusahaan adalah kualitas jasa. Karena jasa merupakan sesuatu yang tidak berwujud‚ maka evaluasi akan jasa menjadi suatu hal yang sulit dilakukan. Namun‚ kita tidak boleh mengabaikan hal ini
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Brochure More information from http://www.researchandmarkets.com/reports/1202569/ PEST ANALYSIS - Automotive Sector in Germany Description: PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political‚ economic‚ social and technological analysis. Political factors include government policies relating to the industry‚ tax policies‚ laws and regulations‚ trade restrictions
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