ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL ANÁLISE DAS 5 FORÇAS DE PORTER Introdução Michael E. Porter é uma figura essencial do Marketing Estratégico. Autor de quase duas dezenas de livros e artigos‚ sobretudo nas áreas da Estratégia e da Competividade. As Cinco forças de Porter são pela primeira vez mencionadas e estruturadas no seu artigo “How competitive forces shape strategy” para o Harvard Business Review na edição de Março-Abril‚ onde em dez páginas esboça os princípios do que define como
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5 forces of Porter The 5 forces of Porter are named after Michael E. Porter. This model classifies and examines the competitive forces that characterize every single industry plus it helps to give a clear understanding of what the strengths and weaknesses are of each type of industry. In addition to this‚ the 5 forces of Porter were mainly designed as a response to the famous “SWOT Analysis”. These 5 forces are the following: 1. Competition in the industry 2. Potential of new entrants
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the Value Chain’ Every business‚ whether it be a production or service entity has an underlying goal in maximizing revenue whilst keeping the costs of sales low‚ inevitably to increase profits from year to year. American Professor Michael Porter developed a concept called the value chain‚ hence creating value chain analysis. A value chain can be defined as‚ the linked set of value-creating activities beginning with basic raw material sources through to manufacturing or serving‚ and
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Fairfield Porter (1907-1975) was an American painter and art critic who studied socially relevant art and produced realist artwork during the majority of his career. Wanting to depict the “authentically lived experience” in each of his paintings‚ he painted in a representational style during the height of the Abstract Expressionism’s dominance. He did not find much inspiration to construct pieces stemming from abstract ideology. An example of Porter’s natural yet highly objective style of painting
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Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006)
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Porter’s Five Forces Analysis of the Automobile Industry Porter’s Five Forces‚ also known as P5F‚ is a way of examining the attractiveness of an industry. It does so by looking at five forces which act on that industry. These forces are determinants of that industry’s profitability. The 5 forces are: 1. The threat of new entrants In the auto manufacturing industry‚ this is generally a very low threat. Factors to examine for this threat include all barriers to entry such as upfront capital requirements
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International Journal of Business and Social Science Vol. 3 No. 21; November 2012 The Role of Emotional Intelligence on Job Performance Mohmmad Shahhosseini Department of Professional and Continuing Education University Putra Malaysia Malaysia Abu Daud Silong Department of Professional and Continuing Education University Putra Malaysia Malaysia Ismi Arif Ismaill Department of Professional and Continuing Education University Putra Malaysia Malaysia Jegak nak Uli Department of
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Analysis of Porter’s Five Forces for Moller Maersk (Analysis of Container Line Business) FIVE FORCES | 1. Threat of New Entrant is High | 2. Threat from Substitute is High | 3. Bargaining Power of Suppliers is Low | 4. Bargaining Power of the Buyers is High | 5. Rivalry Among existing Players is Low | * Threat of New Entry Every firm would love to invest in shipping industry due to large profits involved. However this would seem easy but practically it is lot more difficult
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Diamond Model The approach looks at clusters of industries‚ where the competitiveness of one company is related to the performance of other companies and other factors tied together in the value-added chain‚ in customer-client relation‚ or in local or regional contexts Key Factors in a diamond model for analyzing competitiveness * Factor conditions are human resources‚ physical resources‚ knowledge resources‚ capital resources and infrastructure. Specialized resources are often specific for
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Food services (high) Bargaining power of suppliers: low. Food is a low cost industry; there is only a little price difference between different suppliers. The suppliers want to sell their raw material should accept the marketing price. Bargaining power of buyers: low The buyers can decide to choose a cheaper food because there is so many food service they can choose‚ the industry should establish an reasonable price. Threat of new entrants: medium People like to try new food. But if the
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