......................................................................................................................................................................................................................... 3 2.0 Company Overview of Carrefour ........................................................................................................................................................................................................ 3 2.1 Company Portrait ....................
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of great uncertainty and increasing volatility in the overall business climate‚ Carrefour‚ the world’s second largest retailer aims to accelerate growth. Through a strategic lens‚ we seek to review and identify the various key areas that Carrefour need to focus so as to gain a stronger foothold in Asia. 1.1 The Research Background The purpose of the assignment is to analyze the business environment of Carrefour and ensure strategic integration of its people and policies with the aim of bringing
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RETAIL INNOVATIONS CASE STUDY Carrefour: Hypermarket Reinvention Carrefour’s approach to revitalizing its hypermarket format and key action points for retailers looking to improve their large format store sales Reference Code: CM00028-002 Publication Date: December 2010 OVERVIEW Summary Verdict’s Retail Innovations case studies are new for 2010. Each profile provides an evaluation of a company that stands out due to a set of unique characteristics‚ or a particular strategic initiative
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Carrefour Introduction Carrefour one of the biggest retailers in Europe‚ which is working with the shopping area and discounters in the world. The company is headquartered in Paris‚ France.) The company started in France in 1959 and opened its first supermarket in 1960. The first major changes and expansions‚ which that it went through‚ were between the 70s and the 80s‚ a period that saw the stocks of the company being floated in 1970 in the Paris bourse. In 1970 the company presented in stock
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threats while expanding their global market; they featured many products like groceries‚ toys‚ furniture‚ fast food and also financial services‚ all under one roof. The first hypermarket was opened in 1963 with the help of French government. By 1973 Carrefour became world’s most global retailer with 15‚000 stores globally. When Careefour established its first hypermarket in Philadelphia US‚ and other unit in US‚ but then shut down both the store soon. The problem was some customers found the store too
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operations outside of its home country is considered as a multinational corporation. For this essay I have chosen to discuss about the multinational company: Carrefour. Carrefour is a French multinational company which works in the sector of retailing and which was created in 1959. Its headquarter is situated in Boulogne Billancourt‚ France. Indeed‚ Carrefour it’s one of the biggest hypermarket chains of the world competing with Wal-Mart‚ Tesco and Costco. Additionally‚ it’s qualified as a multinational company
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porter The power of competitors : Carrefour undergoes a competion pressure because of the presence of giant of rtailed companies. Indeed‚ regarding intrenational companies Auchan holded 12% of market shares in 2012‚ followed by Walmart with 11‚2% and Carrefour with 8‚1%. The‚ the local distributors like Shangai Bailin dominate the Chinese market. Indirect competitors : hard discount supermarket such as DIA. Before this brand belonged to Carrefour but since 2012‚ Dia is a independent brand
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powerfully motivate employees to work and share knowledge and adopt a play-safe strategy in internationalization. As for the number two player—Carrefour‚ they provide customers with one-stop shopping‚ lowest price‚ fresh products‚ self-served shopping in a hypermarket with free parking lots. In contrast to Wal-Mart’s internationalization strategy‚ Carrefour expands to foreign markets faster and more flexible than their counterpart. Wal-Mart founded by Sam Walton adopted circumventing strategy
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Global Marketing Strategy Carrefour is one of the hypermarket that offers a wild range of products such as grocery product‚ clothing‚ consumer goods and household appliances besides these commodity products‚ It is able to satisfy all of the customers’ need in only one trip. On the other hands‚ Carrefour offers some healthy product such as organic products for health-conscious customers. In its operation‚ Carrefour adhere to the concept of “fresh quality product at discounted price and direct from
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Carrefour In mid-1972 Decisions about speed and direction of future growth‚ and how to finance that growth Company Background • Begun operations in 1960 with a supermarket (650 mts2) in France • In 1963 opened the first hypermarket (2.500 mts2) just outside of Paris‚ France • Between 1965 and 1971 sales grew at an annual rate exceeding 50% (non food products accounted for 40% of that volume). • Corporate assets growth as faster as sales • Starting in 1970‚ new stores called “commercial centers”
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