of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application‚ but also from its alternative perspective on strategic planning in South Korea. This report helps executives evaluate strategic investment and entry alternatives in South Korea. As the editor of this report‚ I am drawing on a methodology developed at INSEAD‚ an international business school (www
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November 2011 North and South Korea CBA The Korean peninsula is divided into two separate countries‚ North and South. Looking at both countries you can see the differences. North Korea and South Korea may share the same land but have different outtakes on their economic views‚ political beliefs‚ and even social conditions. Before North and South Korea there was just the Korean Peninsula. Korea was ruled by many countries even Japan and China. While in control of Korea‚ Japan grew hungry for power
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After the conclusion of Korean War in 1953 the North and the South became hostile to each other. During this period of confrontation which lasted till the seventies Beijing emerged as North Korea’s closest ally. But‚ especially after the Sino-Soviet split Moscow competed for influence by providing arms to the Kim Il Sung regime. The United States felt concerned about the dangers of war damaging its key Asian ally Japan and encouraged South Korea to concentrate on economic development. With strong American
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have made the business environment for Apple more complex in recent years? 4 2. Which aspects of the South Korean market have significant implications for the success or failure of the iPhone in the market and why? 6 3. Besides market entry strategy and marketing mix‚ what other aspects of the planning process should Apple consider before entering the South Korean market? 8 4. Discuss the relative pros and cons of each of the marketing mix elements
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Power distance At a score of 60‚ South Korea is a hierarchical society. This means that people accept a hierarchical order in which everybody has a place and which needs no further justification. Hierarchy in an organization is seen as reflecting inherent inequalities‚ centralization is popular‚ subordinates expect to be told what to do and the ideal boss is a benevolent autocrat Individualism South Korea‚ with a score of 18 is considered a collectivistic society. This is manifest
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VIew South Korea was the one of the poorest country in the world in 1953 and GNP per person was $67. However‚ South Korea started to develop rapidly since 1960 and reached 10 million dollars of national income in twenty years. Now Korea is one of the G20 members with GDP of $ 1.116 trillion ( 2010 ) . Country studies Korea’s economy was based on agriculture in early days. However‚ contribution of agriculture decreased as Korea industrialize . Agriculture and domestication of Korea is made
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Work: The Ministry of Labor in Korea has implemented a system in which all workers who do not miss a day of work in one week receive one paid holiday. Employees who do not miss a day of work in a full year are entitled to a 15-day paid vacation. Those who do miss days of work should expect a reduction in paid leave time. After the first year of work with a company‚ every two subsequent years translates into another paid holiday. Koreans use both the Solar and Lunar calendar which results in a
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particular challenge faced by Korea that I would like to address is the Chaebols and the corruption status of South Korea. The Chaebols and the Government The term Chaebol refers to big business group in South Korea. Chaebols are usually characterized by family control of ownership and management‚ diversified business areas‚ and their close relationship with government (1). The development of the Chaebols can be traced back to the period around 1950 to 1960 when South Korea gone through a very rapid
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Tesco’s Virtual Store: From South Korea to the United Kingdom Tesco introduced a virtual store concept in South Korea that has been successful. I would recommend that Tesco introduce a similar store concept to the United Kingdom. There are similarities between the Seoul and London markets that give confidence that a similar store concept would be successful in London as well. Both cities are of a similar size‚ about 9 million people‚ with similar average incomes (Exhibit 5). The virtual store
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Soju is one of the most famous alcoholic beverage in Korea. Though other competitors are present in abundance but soju as has its advantage because of the alcohol content which is 25% and the most important is its pricing‚ lowest in the market. Moreover soju was very popular among the youngsters in Korea and was from a very long time back. The reason of its low pricing was basically cultural‚ relationship between them above everything else‚ soju is a medium of culture and that is why Soju has been
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