Rundle-Thiele‚ Waller‚ Paladino‚ Ferrell‚ (2007) Marketing: Core concepts & Applications‚ 2nd asia-pacific edition‚ John Wiley & Sons‚ Brisbane. Ben & Jerry’s legal stuff. Retrieved April 19‚ 2011 from: http://www.benjerry.com.sg/legalstuff/ Carrefour‚ about us. Retrieved April 19‚ 2011 from: http://www.carrefour.com.sg/aboutus.html Travado. Retrieved April 24‚ 2011 from: http://www.tradavo.com/wholesale-ben-jerrys/ Unilever‚ Brands. Retrieved April 21‚ 2011 from: http://www.unilever.com.sg/brands/foodbrands/benandjerrys
Premium Marketing Ben & Jerry's Sales
program for the international IGA brand‚ in order to achieve focal objectives as followed in this plan. The Competitive Analysis points out the fact that the Retail Industry is dominated by 3 major competitors including Wal-Mart‚ Trust Mart and Carrefour in China. The SWOT Analysis included‚ helps develop the following Marketing Objectives: • First year in May 2010-May 2011‚ aim at $100‚000 sales income • Achieve 2012 sales target (3-7% increase from 2011 sales results) • Increase market share
Premium Marketing Target market Grocery store
both the do-it-yourself consumer and the professional in home improvement and construction. It is the second largest retailer in the United States‚ behind Wal-Mart; and the third largest retailer in the world‚ behind Wal-Mart and French company Carrefour. The Home Depot operates about 1‚900 stores across North America. The company operates stores in the United States (including the 50 states‚ Puerto Rico‚ the United States Virgin Islands)‚ Canada‚ and Mexico. The Home Depot also operates EXPO Design
Premium Lowe's Home improvement The Home Depot
Company Overview As one of the largest retail companies in South America and the largest in Chile‚ Cencosud has transformed itself from a self-service supermarket back in 1962 to a multi-format retailer with 1009 stores across Latin America today. It operates through different store formats including supermarkets (Jumbo)‚ home improvements (Easy)‚ shopping centers (Santa Isabel)‚ financial services (Costanera Center) and department stores (Paris). Today‚ it’s also the most profitable retailer in
Premium Inflation Retailing Argentina
Marks：_______/100 Title Service Delivery of Non-governmental Organizations: The Case of Emergency Response of CARE to Haiti Earthquake Abstract: In this case study‚ the author will give a review on the service delivery of CARE in Haiti after the earthquake happened in January‚ 2010. Through the case study‚ the services delivered by CARE are presented. By analyzing the case‚ we can know much better on how NGOs carry out the service delivery in a specific area and what the results are
Premium Emergency management Haiti Sanitation
Chakara Davis Company case: Wal-Mart Takes On the World Section 1 Marketing 200 Introduction Wal-Mart is the world’s largest retailer‚ however there are more than 6‚500 stores worldwide. However‚ more than 70 percent of Wal-Mart merchandise comes from China although the bulk of sales come from the United States. Before opening Wal-Mart‚ Sam (owner) traveled the country studying everything he could about discount retailing. He became convinced American consumers wanted a new type of
Premium Wal-Mart Department store United States
Cencosud S.A. Cencosud is one of the largest and most prestigious retail conglomerates in Latin America with operations in Argentina‚ Brazil‚ Chile and Peru. It uses a successful multiformat strategy that today gives employment to almost one hundred thousand people. Brands under Cencosud 34 Jumbo hypermarkets‚ 120 Santa Isabel supermarkets; 239 Disco‚ Plaza Vea‚ Super Vea y Mini Sol supermarkets; 50 Easy home improvement stores; 23 Paris department stores; 20 shopping malls and 49 offices
Premium Retailing Supermarket
1 I. Executive Summary Sears began as a small retailer but as the years have gone by‚ they have become the second largest retailer of the national chains. In the environmental analysis you will discover that Sears’ marketing toward women differentiated them from their competitor’s and increased their sales as well as their market share. They have had many social/cultural problems that they have had to overcome‚ such as problems with stakeholders. There has also been a change in the company
Premium Retailing Department store Strategic management
Table of contents Environmental analysis of UK: 3 Political: 3 Economic: 3 Social: 4 Technological: 4 Control of Tesco over environmental factors: 4 Competitors: 4 Customer: 5 Inflation ratio: 5 Technological advancement: 5 Creating and sustaining competitive advantages: 5 Product life cycle: 7 Diffusion of innovation strategy: 8 Section 1: Environmental analysis of UK: In order to achieve success in implementing some marketing plan‚ PEST analysis plays a major role because
Premium Marketing Strategic management Management
| Table Of content Executive Summary Masafi Company has won local and international recognition with the award of several quality certificates Its products are processed and packaged in a fully automated‚ modern manufacturing facility utilizing innovative processing technologies. Water passes through a multi stage filtration system. Products spread in many supermarkets ‚ schools ‚mosques‚ parks ‚malls‚ hospitals ‚coffee shops and homes Introduction Masafi is one of the
Premium Marketing Strategic management