Sales and Distribution Management Program : PGPM Class of : 2012 Credit :3 Sessions : Course Code : SL MM 606 30 Objective To make the student aware of issues related to sales force management focusing on ―selling‖ as a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information and goods‚ and exposes studen ts to the types of systems required to optimize organizational efficiency through this function
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Jaringan resto cepat saji Arbys. Jaringan resto cepat saji Texas Fried Chicken. Jaringan resto cepat saji Wendys. Strauss Dairy‚ semua penganan dan biskuit Danone‚ Jacob Biscuits‚ AQUA‚ HP foods‚ Evian‚ LU Biscuits. Marks & Spencer‚ St. Michaels‚ Hema‚ Carrefour‚ Auchan‚ Tchibo‚ Victoria’s Secret‚ GAP‚ Banana Republic‚ Structure‚ J-Crew‚ J.C. Penney‚ Pryca‚ Lindex‚ DIM‚ Donna Karan/ DKNY‚ Ralp Lauren‚ Playtex‚ Calvin Klein (CK)‚ Hugo Boss. Aramis‚ Clinique‚ DKNY‚ Prescriptives‚ Origins Natural Reources‚
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Task 1 - Describe the distribution process through different channels from the manufacturer through to the customer for the following; an independent retailer and a multiple retailer. (P2) A channel of distribution is a network of organisations that‚ combined‚ perform all the functions required to link producers with consumers. Retailers need to offer right product at the right place at the right time. If the product that a consumer wants is not available then 31% of consumers will buy from a different
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Haiti devastated by massive earthquake "All of a sudden everything was falling apart... there was no place to hide" A massive 7.0-magnitude earthquake has struck the Caribbean nation of Haiti. The extent of the devastation is still unclear but there are fears thousands of people may have died. Haiti’s worst quake in two centuries hit south of the capital Port-au-Prince on Tuesday‚ wrecking the presidential palace‚ UN HQ and other buildings. A "large number" of UN personnel were reported missing
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or The Marketing Plan for the Health Pure Fruits Drinks Introduction Pepsi‚ as one of the most successful drinks brands‚ has more than 100 years’ history since it established. At the beginning of Pepsi‚ it was made by a pharmacist to treat stomach illness in 1898. Nowadays‚ PepsiCo is an international corporation within more than One hundred and forty thousand employees around two hundreds countries. During the evolution of Pepsi‚ it insisted consistently on its marketing position which concentrates
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Group Work Submit to Dr Andrew JENKINS Strategic Management: WAL-MART Case Analysis AGAB Nuri FAZAL Muhamed KINTEH Lamine VRINCIANU Radu Executive Summary Lamine Introduction Wal-Mart is the largest private employer in the United States and the biggest retailer in the world. The company started in 1962 with only a small number of employees and has hugely grown since then. Throughout this essay we will analyse how a small family business managed to become the leading retailer
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FMCG Industry Introduction The fast moving consumer goods (FMCG) sector is a large and important part of almost every economy in the world‚ insofar as the products associated with the industry represents a big part of every consumer budget. The goods produced by the industry are basically necessities and the inelastic nature of the goods makes their impact on economies worldwide significant. The FMCG are sometimes referred to as consumer packaged goods and the various products are characterized
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COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: ZD 6703 MARKETING PLAN: HIMALAYA HEAL HAIR SHAMPOO BY KOK HONG LEONG - ZP01949 WONG CHING WOOI – ZP01963 1.0 EXECUTIVE SUMMARY Himalaya Global Holding Ltd. is well known India based company producing herbal healthcare products began from 1930 when a curious man riding through the forest of Burma saw restless elephants being fed the root of a plant‚ Rauvolfia serpentine‚ which helped pacify them. Fascinated by the plant’s effect on elephants
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1 Coordination in Channels of Distribution: The Case of the Orange Juice Industry Ana Maria do Val University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Email: amdoval@uol.com.br Marcos Fava Neves University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892
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its largest conglomerates in Taiwan‚ with NT$46.000 billion annual income and ‚ and has a significant market share in dairy product‚ foods and beverages markets. In Taiwan‚ it controls the 7-Eleven franchise‚ Starbucks‚ 7-Eleven‚ Mister Donut and Carrefour and owns the President Lions professional baseball team. The original motivation for pure drinking coffee‚ people should only need caffeine. While the value added are extended from the other things. Coffee drink has its own special atmosphere and
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