Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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Sector Description Health and Wellness Industry The Health and Wellness Services industry belongs to the services sector. It caters to the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for health and wellness purposes not related to the exercise of an activity remunerated from within the place visited said by the National Statistical Coordination Board (2007). Establishments belonging to the industry‚ therefore
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CUSTOMER PERCEPTION AND SATISFACTION OF ASIA CAFÉ IN SUBANG JAYA CHAPTER 1 INTRODUCTION 1. Introduction This chapter provides a better understanding of the research topic. This chapter explains the background investigation‚ problem statement‚ research objectives‚ and significance of this study. 1.1 Background of Study 1.1.1 Development of food court in Malaysia Hawker centres sprung up in urban areas following the rapid urbanisation in the 1950s and 1960s. Many hawker centres
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Café de Coral: Being Happy Together Across the Globe? 1. Introduction As Mr. Michael Chan‚ Chairman and CEO of the Café de Coral group‚ thought about the directions his company should take‚ he felt a bit uncertain. The company‚ clearly the most popular Chinese Quick Serve Restaurant (QSR) in Hong Kong and a local success‚ had just celebrated twenty years as a public company. This success and longevity in the cut-throat world of fast food was remarkable‚ but Mr. Chan did not want the company to
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Campus Urdaneta City‚ Pangasinan SY:2012-2013 CYBER CAFÉ MANAGEMENT SYSTEM I. Purpose and Scope of the Study The purpose of the project is to automate cyber cafes. The software must include provisions to keep user details and login history. It should help the café owners to retrieve user details when needed and internet usage in the system. It should be capable of allocating cabins automatically. It should help the café owner in calculating daily usage of the systems and income
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1 Executive Summary 1.1 Company and Product Information OpenHearts Café is a recreational café company that aims to provide NTU students with a meaningful experience of their university life. Apart from providing food and beverages‚ our café aims at providing a place for relaxation and fun for students‚ a place where they can temporarily forget about their academic workload and other stresses. Our café solves the pain-point of NTU students not having a place to freely be loud and celebrate with
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individual to a large group. The reason of putting up a café restaurant is that it will satisfy the needs of the people around the proposed establishment and also the wants of the people around the business. Putting up a café restaurant also gives pleasure to the diners because it gives relaxation to every individual who dines at any restaurants. Project Proponent The café restaurant caters various pasta and coffee that are affordable. Café restaurant offers also pastries and cakes that will satisfy
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The Hong Kong Management Association Diploma in Management Studies Spring Term 2013 Management Project A Two-Year Strategic Business Plan of Café de Coral in Hong Kong Fast Food Industry. Cover Sheet 2. INTRODUCTION 2.1 Company History & Background Café de Coral Group (0341) is the largest publicly listed Chinese fast food restaurant group in the world. The Group is principally engaged in the operation of quick service and specialty restaurants chain‚ with vertical and horizontal
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Chapter 3 Target Marketing Kids Teenagers http://klixdigital.com/casestudies/walls-cornetto-ice-cream-festival/ Product Positioning Satisfies different people with its variety of flavors Justification: Since Cornetto has a wide variety of flavors it would be able to satisfy the different taste of the different customers of it. Value Proposition Today’s generations of customers are of a new batch. Expectations have gone higher than before. Things that aren’t appealing won’t
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retail outlets)‚ Coffee Day Xpress (which owns 251 Coffee Day Kiosk)‚ Coffee Day Take away (which owns 7000 Vending Machines)‚ Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division. Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Till about the late 1990’s coffee drinking in India was restricted to the intellectual‚ the
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