INTRODUCTION:- Wrist Watches form an integral part of the personality of individuals in the present era. Earlier seen as a luxury item‚ they are now witnessing a fundamental change in perception‚ and are now gaining respect as an essential utility item. For the watch industry‚ time seems in its favor what with the liberalization of the Indian market coupled with the rising purchasing power of the young and consumerist Indians ABOUT THE WATCH MARKET IN INDIA :- Indian watches market was for long
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marketing strategy. SWATCH Swatch is a brand of watches. It service high-quality wristwatches and was founded by Nicolas Hayek. It began development in the early 1980’s. It has different products such as Irony‚ Swatch SKIN Chrono‚ Swatch Snow pass and Swatch Beast. The first Swatch watches were precisely that quality Swiss timepieces‚ made of plastic and right from the start. Swatch also cooperated with artists and give fashion element to watches. OMEGA The forerunner of OMEGA was founded at
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Tap dancing has been called the "Second American Past time." But how was this dance created? How does it exist today? Read this article to learn about the history of tap dancing‚ and how it’s faring in modern times. Tap dance has a number of ancestors. It is a mixture of the English clog dance‚ Irish step dancing and African drum rhythms and dance movements. African dances that are directly linked to the nature of the tap dance are "juba" and "ring shouts‚" rollicking dances with a rhythmic
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outdoor walls in their art. After meeting with the people of Paris and listening to their message‚ JR put portraits up on the streets‚ basements‚ and the roof tops of Paris. JR wanted to bring art into the street. For his work he has been called "Cartier-Bresson of the 21st century”. Between 2004 and 2006‚ JR created portraits of young people from the housing projects around Paris that he met. He called it “Portraits of a Generation”. At first this project was illegal‚ but it became official when
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00The Impact of tourists in Holetown‚ St James ‚Barbados0The Impact of tourists in Holetown‚ St James ‚Barbados Name : Ronnie Hinds School : Harrison College Date : Wednesday 18th October ‚2012 Candidate Number: 00The Impact of tourists in Holetown‚ St James ‚BarbadosThe Impact of tourists in Holetown‚ St James ‚Barbados Name : Ronnie Hinds School : Harrison College Date : Wednesday 18th October‚2012 Candidate Number: Table of Contents
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micromechanical engineer. Watches were often bought as investment and it was not uncommon to be handed down from one generation to the next. At this period‚ the Swiss dominated the watch industry with 80% of the world’s total watch production and 99% of all U.S imports. The “Made in Switzerland” label was a global seal of quality‚ status‚ and prestige. In 1951‚ U.S Time introduced Timex‚ a line of disposable watches. The traditional jewelers had no interest to distribute Timex watches because the price
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fixed) and still make a profit. Fashion Watches is a company that produces women’s inexpensive fashion watches. The watches have bands made from latex and colorful faces that include cubic zirconia. The watches come in all variations of color and watch face designs (placement of CZs). The watches are offered at reasonable rates with the idea that women will buy multiple watches to match many different outfits and clothing combinations. Fashion Watches currently employs at the Erie‚ Pennsylvania
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establish a brand name and brand value for itself and to become one of the top 30 watch companies in Singapore in 3 years. The company aims to satisfy customers by providing a platform for people to express their creativity by customizing their own watches according to their personality‚ preference and choice. It also aims to become 1 of top 30 companies in Singapore by 2014. Many different segments in the watch market will be targeted by offering different range in prices to suit various needs and
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Discussion on the Success of Hublot Watches Hublot watches This paper will discuss the positioning and success of Hublot watches in achieving the luxury watch worldwide. In order to make a good analysis‚ a lot of information has been gathered through the official website as well as the advertisement on TV. These information is also combined with the knowledge of marketing mix and positioning acquired earlier in the course. The main concepts mentioned have been sourced
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brand‚ and is recognized for its watches quality. One man should be rewarded for this: Nicolas G.Hayek. He was the one who created the brand‚ inside the Swatch Group‚ in 1983. Now‚ Swatch is one of the leaders in the watch industry‚ and a huge worldwide MNC. Hayek knew which strategy he should adopt in order to launch the Swatch Brand. He was a strategic thinker… Strategic Thinking How did Hayek manage to make Swatch one of the Leaders of the watches industry? He was creative‚ innovative
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