Becoming an international player in designed watches Towards the end of 2006 Charlotte and Henrik Jorst can look back at 15 hectic‚ but successful years. Their company was founded in an apartment in New York‚ from where its first marketing efforts took place. The two entrepreneurs started selling relatively expensive watches bearing a logo that American companies might use as company presents. During the Gulf Crisis it was‚ however‚ very difficult to sell watches in that price range. Therefore‚ in 1990
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Case 1 BLUE BIRD Industries Limited‚ formerly BLUE BIRD WATCHES‚ is a joint venture of Mehta group and Industrial Development Bank of India. It was promoted in the year 1997. By the year 2000‚ BLUE BIRD emerged as the leader in the Indian quartz watch market‚ selling six million watches with 60 per cent market share. The watches are currently sold in 40 countries through marketing subsidiaries in London‚ Dubai and Singapore. Blue Bird’s expertise in marketing and brand building has elevated
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Switzerland was a pioneer in watches very early on it self. Its biggest watch company‚ Swatch‚ dominated the industry at one time. However as foreign competition increased from other nations Swatch was greatly affected. American and European watch makers established assembly plants in the city to take advantage of highly skilled‚ cheap labor and favorable tax conditions. Globally people started preferring the low end daily use watches from other companies as Timex and Citizen and moved away from
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are considered luxury items are now becoming basic necessities‚ among the most popular accessories today is the wrist watch. Wrist watches today have become the integral part of an individual and are reflection of his/her persona. India is home to the several top watch brands like Timex‚ Citizen‚ Titan and Sonata. These top home brands in India offer variety of watches that caters to the different requirements of the consumers‚ but these brands are facing tough competition from the numerous foreign
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business strategy that in many ways defied industry wisdom about how global watch companies should be run‚ this strategy was based on: * Strict commitment to vertical integration * Decentralized marketing * Portfolio management Swatch watches were a not the typical Swiss watch however they managed to maintain a high ‘Swiss’ Quality image. They were the pioneers of a new-industry. The swatch team decided that the Swatch would have a unique message‚ one unlike that of any other watch brand
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2.5. Factors Considered while purchasing luxury watches 10 2.6. Segmenting Targeting and positioning 11 2.7. Distribution 13 2.8. Brand 17 2.9. Advertising 18 3. Conclusion 20 4. References 21 1. Executive Summary This report contains a marketing plan strategy for a new luxury watch entering the luxury watches market. The new product that will be launched on this market is a exclusive luxury watch. Exclusive luxury watches are defined as the ones sold above $9999. The watch
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becoming an international player in designed watches Towards the end of 2006 Charlotte and Henrik Jorst can look back at 15 hectic but successful years. Their company was founded in an apartment in New York‚ from where its first marketing efforts took place. The two entrepreneurs started selling relatively expensive watches bearing a logo that American companies might use as company presents. During the Gulf Crisis however it was very difficult to sell watches in that price range. In 1990 Charlotte and
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Exploration and Colonization of the English‚ French‚ and Spanish The basis for exploration to the West‚ starting with the Spanish‚ cam e after the Italians sent Marco Polo to China which in turn created the Silk Road. These other 3 international powers‚ the English‚ French‚ and Spanish‚ needed their own ways to get to the Middle East to obtain those goods. So‚ this want for new‚ valuable goods‚ is what the basis for the exploration was. Another main basis was the creation of new seafaring equipment
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wrist watch manufacturer and India’s leading producer of watches under the Titan‚ Fastrack‚ Sonata‚ Nebula‚ RAGA‚ Regalia‚ Octane & Xylys brand names. It is a joint venture between one of India’s most respected business organizations‚ the Tata Group‚ and the Tamil Nadu Industrial Development Corporation(TIDCO). Its product portfolio includes watches‚ accessories and jewellery‚ in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing
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In the early 2000s‚ Titan realized it would have to use other ways to motivate people to buy their watches. SEGMENTATION Titan arrives in three broad Segmentes :- The rich -Aurum‚ Royale. The middle -Exacta‚ Raga. The lower -Timex‚ Sonata‚ Dash. POSITIONING • Titan is positioned as a premium brand providing high quality products. • Titan initially pioneered as gifting watches. • Customer woofed up with ugly time machine welcomed the brand titan . • Repositioning as a fashion
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