Table of Contents Executive summary 2 Introduction 2 PART 1: CURRENT SITUATION ANALYSIS 2 I. ASIAN WRISTWATCH MARKET 2 II. TISSOT INDUSTRY 3 1. History 3 2. Sales analysis 4 3. Marketing and sales 5 III. PROBLEM 6 1. Viet Nam Environment 6 2. Swot Analysis 7 3. Unique Selling Proposition (USP) 9 PART 2: RECOMMENDATION 9 I. Growth opportunities of Tissot 10 II. Market Segmentation - Positioning of New wristwatch. 11 1. Segment Targeting 11 2. Positioning 12 III. Selected
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luxury which is affordable. It should segment the market age group wise and the collection should have watches for two age segments above 30 and below 30. The above 30 segment should be more classy and elegant but that can be worn by even younger age groups as an occasion driven watch. The below 30 segment needs to more youthful in appeal. Also like they did in UK/USA associating sports with watches‚ they can try the same model in India with Cricket. It will have a mass appeal in their promotion. Skagen
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Introduction NFI ltd is well known as a manufacturer company that has been producing accessories for both women and men. The company has been operating for more than 10 years and is famous for creating the most affordable accessories‚ yet very high in quality. NFI ltd has produced over 100 thousands of accessories over the 10 years. Each year‚ the demand of the accessories produced by NFI ltd has increased rapidly over Asia. The company has targeted to distribute their product through Europe and
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children will be a girl: P(BBB) = 1/8 = .125 4.20 John and Jane are married. The probability that John watches a certain television show is .4. The probability that Jane watches the show is .5. The probability that John watches the show‚ given that Jane does is .7. a. Find the probability that both John and Jane watch the show. b. Find the probability that Jane watches the show‚ given that John does. c. Do John and Jane watch the show independently of each other? Justify your
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design products that would appeal to new markets and be able to compete with other companies on quality and cost. During this time‚ a merger of two companies helped create a new market for Swiss watches. Asuag and SSIH merged to create Societe Micromecanique et Horlogere (SMH). They developed a line of watches called "Swatch" that appealed to a younger target audience. Their new design‚ distribution and production strategies created a niche market that became popular worldwide. The Swatch Watch Company
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one that hits the ground‚ Jonas’s ears rattle‚ the ground shakes‚ and there are screams of agony and pain. Jonas wants this to be over. He wants all of this to stop. He watches outside the hole in the wall as a ship with a name on the side “USS Oklahoma” tips over on it’s side and emerges to the deep‚ stained red sea. He watches men struggle in the sea swimming to the land trying to get away. But he focuses more on the bodies drifting with the now uneasy and harsh current of the sea. Jonas hears
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BVLGARI Italian jeweler and luxury goods retailer Bulgari (usually written "BVLGARI") is named for its founder‚ Italian Greek emigrant Sotirios Bulgari. The company was founded in 1884 in Rome‚ Italy. The current flagship store was opened in 1905 by Sotirio’s sons Costantino and Giorgio and the store quickly became a place where the world’s rich and famous came for the unique‚ high quality jewelry designs. Although the company made a name for itself with jewelry. The Bulgaris descend from an ancient
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brand is substitutable that is it can be replaced by a new product that can satisfy the same needs and meet the same requirements easily. Apple currently dominates the wearable device market by the first quarter of 2017 with about 3.5 million apple watches shipped while Fitbit shipped only 2.9 million. All of Fitbit key resources are replaceable and can be substituted. Fitbit’s competitive strategy focuses on a product differentiation approach by relying on top design and features to increase customer’s
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plate and carries it to the buckets. Stops and smiles‚ grunts. Teacher helps show her what to do. Pink puts plate in bucket then takes spoon out and puts in basket. Polka takes the plate and watches herself in the mirror while placing plate in. Tries to hand plate to teacher. Teacher helps her put in bucket. Watches self in mirror and laughs. “Let’s wash hands” Pink makes a noise that sounds like “no.” Boy continues to feed self‚ he occasionally looks at us. Pink crawls on a table‚
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Marketing and Communication Strategy of Titan Industries’ Watch Division In October 2004‚ Titan Industries Ltd. (TIL)‚ a leading manufacturer and marketer of watches‚ jewelry‚ eye wear‚ and other lifestyle products‚ appointed Aamir Khan (Aamir) as the brand ambassador for its Titan range of watches.Bijou Kurien (Kurien)‚ Chief Operating Officer (Watches)‚ TIL‚ said‚ "There is a perfect fit between Aamir and Titan -- their stature‚ timelessness‚ and the love and trust they both share with the people‚ both
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