[Year] IBS Administrator [PIZZA HUT: AN ANALYSIS OF SERVICES] Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758) Table of Contents Company Profile ……………………………………………………………………….02 Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20 Marketing Mix Analysis………………………………………………………………..23 Marketing Mix Of Competitors………………………………………………………
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j1. Research. Is the backbone of any success you garner. Forward thinking requires that you know how to properly anticipate needs‚ demand‚ and your ability to supply for those needs. In order to know that‚ you must do your homework. You can do this two ways: with primary research and secondary research. Primary research is research you conduct on your own with surveys‚ focus groups.. Secondary research is simply the use of research already conducted‚ like the census‚ study reports‚ customer reviews
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Journal of Computer-Mediated Communication‚ 13: 210–230. doi: 10.1111/j.1083-6101.2007.00393.x Brown‚ J.‚ Broderick‚ A and Lee‚ N Burney‚ S.M. (2008) Inductive and Deductive Research Approach Department of Computer Science‚ University of Karachi Cho‚S. and Huh‚ J. (2008) Corporate blogs as a form of e-wom advertising: A contenct analysis of course credibility and interactivity in corporate blogs American Academy of Advertising Conference Proceedings‚ p239-241‚ 3p Dennis‚ C.‚ Jayawardhena‚ C.‚ Merrilees
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past‚ Pizza Hut is an outstanding restaurant‚ especially in offering different style of pizza. Pizza Hut is still a unique restaurant in the early 90’s. Therefore‚ competitors haven’t existed yet. However‚ Pizza Box has already existed that became Pizza Hut’s competitor. Recently‚ there are more and more choices for people to choose when they want to eat pizza. For instance‚ California Pizza‚ Saizeriya Italian Restaurant‚ Pizza Express etc. They are not only offering similar food as pizza hut‚
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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RETAIL PROJECT ON PIZZA HUT GROUP MEMBERS:- 1) JASMEET DUA 2) HITIKANT SAHOO 3) RAHUL GYANESWAR 4) RUDRA PRATAP HOTA 5) ASHUTOSH PRATAP SINGH CONTENTS 1) INTRODUCTION………………………………………..1 2) RETAIL ENVIRONMENT…………………………….2 3) POSITIONING…………………………………………...3 4) MARKETING STRATEGY…………………………….4 5) PRODUCT ASSORTMENT…………………………….5 6) PRICE POSITIONING………………………………….6 7) CUSTOMER PROFILE…………………………………7 8) CONSUMER PULL FACTORS………………………...8 9)
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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to be difference from their competitors. Domino’s Pizza is an American pizza restaurant chain founded in 1960.The scale of changes at dominos are
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Consumption in the Pizza Fast Food Industry Today‚ the average American eats 46 slices of pizza per year (about 23 pounds). Buck Jones reports "The business is only expected to grow as the industry continues to expand its product base and revenue earnings through imaginative recipes and creative marketing concepts" (Jones‚ 177). Pizza producers are searching for additional pizza products that will appeal to new markets such as the croissant‚ French bread‚ and other specialty products showing up
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To. Adrian Grose-Hodge ------------------------------------------------- Course Title. English Pre-Sessional Summer Course‚ 2010 ------------------------------------------------- Title. BACKGROUND HISTORY AND SWOT ANALYSIS OF PIZZA HUT
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